INDIEHOUSE Modern Fragrance Bar Opens in Historic Downtown Alpharetta

'Launching a new concept is a huge undertaking under normal circumstances, but add COVID-19 to the mix and the situation feels almost impossible,' Owner Carrie Hadley said of the debut.
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INDIEHOUSE Modern Fragrance Bar, an “interactive” fragrance boutique with a custom mixing bar, DIY workshops, and a retail space with 42 independent brands from around the world, is debuting in historic downtown Alpharetta on Monday, June 22, according to a press release Sunday.

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Carrie Hadley, an Alpharetta resident, brand development executive, and mom, created INDIEHOUSE after spending time in the south of France and developing proprietary house scents at a perfumer’s studio in Los Angeles.

“I started to realize that what the world needed was not another fragrance brand, but rather, a better way to experience the many amazing independent brands already available on the market,” Hadley said in the release.

“I figured if I could bring together the best in clean fragrance then offer the opportunity to try your hand at creating your own, it would be a win for customers. Not to mention a fun evening out!”

INDIEHOUSE, at 26 Old Roswell St., Suite 101, only carries brands that adhere to the European Union (EU) laws and screens brands for compliance.

“Launching a new concept is a huge undertaking under normal circumstances, but add COVID-19 to the mix and the situation feels almost impossible,” Hadley said.

“The whole point of this business is to bring people together, to encourage strangers to interact and become friends, so you can imagine how our whole team has been hard at work preparing to preserve the integrity of the experience for customers while keeping everyone safe.”

INDIEHOUSE Fragrance Bar will take temperatures, require guests to use hand sanitizer prior to entering the store, and ask guests to maintain the C.D.C. suggested six-foot social distance from other customers.

The fragrance bar has assembled cleaning disinfectant kits and implements a regular cleaning regime that targets frequently touched surfaces. Gloves, goggles masks, and aprons are always available for guest use in the workshops.

The space has a medical-grade Carbon-Filter Air Purifier from Austin Air running continuously that is known to remove viruses and bacteria from the air.

Curbside pick-up and free shipping are available for website orders.

Workshops can be booked online and, until further notice, only six guests maximum will be scheduled per session, however, up to eight guests will be allowed at private events if they pass a health check questionnaire.

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Caleb J. Spivak

Caleb J. Spivak (CJS) is the Founder of What Now Media Group, Inc., the publisher of What Now Atlanta and What Now Los Angeles.
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I.P.30307since1987!
1 month ago

There was a concept similar to this at Ansley Mall back in the day– not nearly as sophisticated though.
‘Scents and Suds’ I think it was called.

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