Shops Around Lenox To Get Market’s First etúHOME

European-inspired kitchen accessories retailer to open Buckhead storefront mid-October.

etúHOME, a retailer of European-inspired kitchen accessories, later this year will open its first Atlanta storefront.

The planned etúHOME will be situated in the Shops Around Lenox in Buckhead, in a 1,300-square-foot space, at 3400 Around Lenox Drive.

Available wares include everything from wooden charcuterie boards and mouth-blown glass, to hand-thrown pottery and cuisine inspired candles, all sourced and handmade throughout Europe.

The store is slated to open in mid-October.

“We are thrilled to curate an intimate space that will allow our customers to fully immerse themselves in the lifestyle of the etúHOME brand,” Stacy Borocz, the company’s founder and President, said in a press release.

“We believe that the kitchen is the heart of every home and the investment in how one entertains can transform the experience; every aspect of the store will reflect this mindset.”

In addition to the core etúHOME collection, the store will offer few-of-a-kind “found” objects that the brand’s design team sources through their travels abroad.

These items will rotate in seasonally from Europe as well as limited edition pieces exclusively designed for the store.

“We see this store as an exciting ‘test lab’ for us to try new styles and special colorways as we expand the product offerings and build the etúHOME world,” explains Borocz.

Caleb J. Spivak

Caleb J. Spivak (CJS) is the Founder of What Now Media Group, Inc., the publisher of What Now Atlanta and What Now Los Angeles.

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