Caravaca Market as of Tuesday has closed its Midtown doors for good.
The restaurant and market, from Chef and TV personality Harry Pagancoss, no longer has a website and its telephone rings unanswered.
What Now Atlanta (WNA) also obtained emails sent from Pagancoss to various vendors and suppliers notifying them of the closure.
“We tried a concept that has been proven in many cities, both in the USA and around the world; most recently at Hudson Yards in NYC and in many other cities like Lisbon, Madrid, and Miami,” Pagancoss told WNA in a prepared statement Wednesday.
“Unfortunately, after almost two years of trying, it simply did not resonate with the Midtown Atlanta public.”
Caravaca Market was open less than two years on the ground level of The Trace, at 780 Peachtree Street NE.
Hospitality insiders were suspect a closure was imminent after the company underwent a reorganization of sorts at the end of last year.
Caravaca Market’s closure leaves a nearly 6,000-square-foot space with an estimated $1 MM+ buildout available at the base of the 12-story residential tower it called home.
[Editor’s note: this article was updated Wednesday with comments from Pagancoss.]
A totally messy idea from the get-go. Multiple names for multiple venues within one other strangely-named “master venue.” I had no idea when any of them were open or whether they were casual, sit-down, etc. It was a poorly conceived mess and I was waiting for it to close from about month two of being open. Customers do not want to guess at what a place is, where to order, which restaurant is actually open during what hours, etc.
No surprise here. It’s within walking distance of my home and every time I went it was closed. And it was always at reasonable hours of the day. No hours were posted so I could plan when to be there. It was a total mess from day one. Hopefully, someone with business sense will open something in its place.
Poor marketing to the Midtown community from the get-go. I stumbled upon it and I’m only 4 blocks away. Once I tried it, I found it nothing more than an expensive food court with extremely limited choices.
We loved the vibe, the staff and the food. We went before every event at the Fox this season. We’ll miss it terribly!!
This was not the concept (in its most high level form) but totally the execution, especially the marketing. No one knew about it and it had the weirdest hours, layout, and setup.
Couldn’t agree more. Excellent concept, poorly executed. The manager was the only person working most days because the staff had no idea what they were doing. We tried to give it chance after chance and it did get better after the reorganization but the writing was on the wall.
I only recently started going to Harry Bakes, but the last couple of times I was there the food and service had slipped a bit. I am, however, disappointed there’s now no place in Midtown to get a Mallorcan sweet bread.
I stopped going because I was constantly harnessed by aggressive panhandling while walking there and while sitting on the patio. VERY UNFORTUNATE 🙁
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