California-based real estate investor Goldrich Kest has closed on the purchase of Novel Midtown. This is the company’s third apartment property in Atlanta.
Crescent Communities constructed the luxury 340-unit, 14-story tower in 2022. It’s located in the heart of Midtown across the street from a Whole Foods and just a few blocks from the Arts Center and a MARTA station.
Novel Midtown has studio, one-bedroom, two-bedroom and three-bedroom residences. Amenities include a 3,000-square-foot fitness center, infinity glass-edged swimming pool, top-floor sky deck, outdoor kitchen, private conference rooms and co-working spaces, and a dog park/pet spa. There is a Land of a Thousand Hills Coffee in the ground-floor retail space.
“We are excited to be part of the thriving and dynamic Atlanta metropolitan area and to offer those seeking a luxurious and ultra-convenient lifestyle with the best the city has to offer,” said Goldrich Kest Managing Director of Investments Richard Hawthorne, who notes that housing is in particular demand given the general growth dynamics in the Midtown sub-market.
Goldrich Kest has a portfolio of residential, commercial, industrial and retail projects, including 110 apartment buildings with 13,226 units, five marinas, 21 senior living facilities with 3,965 beds, and more than 6 million square feet of commercial, industrial and retail space throughout the U.S. Over half of its apartment buildings accommodate low-income families.
1 Response
My experience as a new resident who moved in on the day of transition from the old owner to Mesa Capital Partner has been horrible. First, the new management team deleted all pending emails and service requests. The new team isn’t answering the phones or responding to my emails because they lack training and knowledge of how The Mills operates. The failure of Mesa Capital to let the new management team transition into their new jobs was a huge mistake. The new management is flying by the seats of their pans. I have not been added to the call box because the previous owner did not pay the bill, so I can’t call up visitors or answer delivery carriers’ calls, resulting in many of the orders being returned. There was a brown stain on my wall that looked like feces. There is no running water in my second bathroom tub. The washer and dryer don’t work, so we used the laundromat. I am being charged for a pet, but I don’t own one! I can’t access the resident portal to pay my rent. They require money orders from all residents now since the payment portal is not available, which is a royal pain and an expense that the residents shouldn’t bear. The hallways are filthy, and the common areas are not stocked. One resident recorded a snake crawling through the hallway. Your new management is overwhelmed with resident requests shutting down and not responding to calls and emails. I wish I had never moved into the Mills at Westside. I do not recommend anyone move here because the new management team doesn’t care about the residents. Below is a Google review your management team failed to respond to. Your property manager has chosen to ignore my emails and calls.
13 hours agoNEW-Edit Delete
This property is transitioning since a new owner bought it just a few weeks ago. All the previous staff were let go; there is nothing but chaos because they were not transitioned during the sale process. The new management team doesn’t respond to tenant emails or answer the phone. I moved on Friday, June 14th, only to find that the unit had not been painted and had stains on the walls. The screen for the balcony is missing. The balcony door trim needs to be cleaned and painted. The unit also needs cleaning. The washer and dryer don’t work. The water does not come in the second bathroom tub. The unit was not cleaned properly, and the list goes on. Do not move into these apartments before you do a thorough walk-through, and make them fix any of the items you find before you move in because afterward, the staff ignores tenant requests. I am very unhappy with the property. All the previous staff was let go a few days ago. There has been chaos and a lack of care for tenants since they left. If I had known the previous staff with glowing reviews were leaving, I would not have leased an apartment at the Mills. I am writing this review hoping Mill’s new staff or the owners, Mesa Capital Partner, will respond to my complaints. The new management is average or poor at best, so be wary of leasing here. As things unfold, I will update my review and let potential tenants know if the management problems have been resolved. I leased an apartment at the Mills because of the previous staff performance. But I fear now that the reviews moving forward will be negative like mine. Please do your research about management before you sign a lease.
This is an update to my previous review. We have no running water in our bathroom tube. The washer and dryer don’t work. I had asked management several times to paint over a stain that looked like feces. It took them more than a week to address this matter. My balcony door needs painting and repairs. I just moved in, and the old owner jumped ship. The new owners didn’t bother to transition the new staff. They are completely lost. The new owners deleted all previous emails and service request in the system, therefore, many tenant request and emails have gone unanswered. The call box for deliveries doesn’t work. I have missed several deliveries to my new apartment. When I asked why I hadn’t been added to the code box, the staff said the previous owner hadn’t paid the bill. Staff said they would follow up, but they haven’t. I can’t buzz deliveries or guests up since I am not listed in the code box, even though I paid the security deposits so that it would be done. I am being billed for a pet I don’t have and an amenities fee! I am not at a resort; if I were, I would rate their service at 1 star. The new management didn’t bother telling me they had to do this. There is very little follow-through with the new staff. They seem bothered when you complain about something they promised to complete. After two weeks, I gave the Mills a 30-day termination notice if the repairs were not completed within the week. I asked the owner to contact me, but they have shown no interest in cleaning up their mess. Don’t move here, you will be sorry. I am filing a complaint with HUD, Georgia Code Enforcement, and the BBB because the new owners only collect rent and don’t care about the tenants. The new owners appear to lack experience by firing all the old staff and replacing them with staff who haven’t been trained or oriented. They don’t have a clue and won’t respond by phone or email! I feel like I am going in circles with management to do their job.
As another reviewer said, the common areas are dirty, and there are snakes in the dirty hallways. I agree with her. Management has not responded to any of the recent negative reviews. The tenants will revolt if the new owners don’t get it together!
I will keep updating my review as things unfold.