Apotheos, a coffee shop and roastery that operated as San Francisco Roasting Co. for nearly three decades, is ditching its new name of nine months.
Owners Doug and Tanya Bond changed the long-standing shop’s name from San Francisco Roasting Co. to Apotheos in March.
But after “many lessons” they “have listened closely to the people we care about the most — our customers” and are changing the company’s name back to San Francisco Roasting Co., the co-owners told What Now Atlanta in an email Wednesday.
“If this COVID-time has taught us anything, we need to follow our hearts. Given this, we are returning back to our home base,” the co-owners wrote. “So this week, we’re proud and humbled to announce that we will once again become San Francisco Coffee Roasting Co. A dream started over thirty years ago that still has a lot of dreaming left in it. As we fire up the roaster and the aroma of our expertly crafted coffee blankets our fine city once again, we hope you follow us back home to San Francisco.”
The Bonds moved to Atlanta from San Francisco in 1992 and “chose to build our dream and infuse a bit of the San Francisco charm” when they launched San Francisco Coffee House & Roasting Company locally.
San Francisco Roasting Co. has locations in Virginia-Highland, at 192 N Highland Ave., and Candler Park, at 1660 Dekalb Ave.