Dallas-based Studio Movie Grill To Premiere Prototype Flagship Theatre in Alpharetta

State-of-the-art theatre will feature over 1,300 luxury recliners in 14 auditoriums outfitted with the latest digital projection, Dolby 3D, Q-SYS custom sound systems, a full-service bar and lounge.
Dallas-based Studio Movie Grill To Premiere Prototype Flagship Theatre in Alpharetta
SMG's new Marietta outpost | Photo: Official

Dallas-based Studio Movie Grill (SMG) early next year will open its newest prototype flagship theatre, SMG North Point, in Alpharetta, the company Tuesday announced.

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Scheduled to premiere January 13, 2022, at 7730 North Point Pkwy, the theatre will mark the company’s twenty-first location in seven states, its third location in the Atlanta area, and the further expansion of the Studio Movie Grill brand following restructuring and reemergence in early 2021.

“This building is a physical representation of SMG’s ethos, and our entire team is excited to be here in Alpharetta opening this new location,” Studio Movie Grill CEO, Ted Croft, said in a press release. “At the core of our mission to open hearts and minds, one story at a time, are the people that come to work every day, that came to work when we couldn’t work, and cannot wait to welcome guests back to SMG. We hope residents, visitors, and those who work in the area will make SMG North Point their go-to theater.”

SMG North Point is located at Mansell Crossing, just northeast of the intersection of North Point Parkway and Mansell Road in Alpharetta. The state-of-the-art theatre will feature over 1,300 luxury recliners in 14 auditoriums outfitted with the latest digital projection, Dolby 3D, Q-SYS custom sound systems, as well as a full-service bar and lounge and made-to-order American Grill menu.

SMG North Point is actively hiring team members and looking to fill hourly positions in a variety of roles. The hiring office can be found at 7431 North Point Parkway, Suite 1310, and will be open Monday to Saturday from 10 a.m. to 7 p.m. Prospective team members should apply online through the SMG website or in person at the hiring office.

“On behalf of the City of Alpharetta, I’d like to congratulate Studio Movie Grill on its upcoming opening,” said Mayor Jim Gilvin. “We are very excited that their newest prototype will be opening in our city.”

Caleb J. Spivak

Caleb J. Spivak is the Founder of What Now Media Group, Inc. Check out our publications in your city: Atlanta, Austin, Chicago, Dallas, Denver, Houston, Jacksonville, Las Vegas, Los Angeles, Miami, Nashville, New York, Orlando, Orange County, Philadelphia, Phoenix, San Diego, San Francisco, and Tampa.

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1 Comment

  1. This is the old AMC Theatres which when opened was one of first ‘stadium’ seating threatres in Atlanta.

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