Dallas-based Studio Movie Grill (SMG) early next year will open its newest prototype flagship theatre, SMG North Point, in Alpharetta, the company Tuesday announced.
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Scheduled to premiere January 13, 2022, at 7730 North Point Pkwy, the theatre will mark the company’s twenty-first location in seven states, its third location in the Atlanta area, and the further expansion of the Studio Movie Grill brand following restructuring and reemergence in early 2021.
“This building is a physical representation of SMG’s ethos, and our entire team is excited to be here in Alpharetta opening this new location,” Studio Movie Grill CEO, Ted Croft, said in a press release. “At the core of our mission to open hearts and minds, one story at a time, are the people that come to work every day, that came to work when we couldn’t work, and cannot wait to welcome guests back to SMG. We hope residents, visitors, and those who work in the area will make SMG North Point their go-to theater.”
SMG North Point is located at Mansell Crossing, just northeast of the intersection of North Point Parkway and Mansell Road in Alpharetta. The state-of-the-art theatre will feature over 1,300 luxury recliners in 14 auditoriums outfitted with the latest digital projection, Dolby 3D, Q-SYS custom sound systems, as well as a full-service bar and lounge and made-to-order American Grill menu.
SMG North Point is actively hiring team members and looking to fill hourly positions in a variety of roles. The hiring office can be found at 7431 North Point Parkway, Suite 1310, and will be open Monday to Saturday from 10 a.m. to 7 p.m. Prospective team members should apply online through the SMG website or in person at the hiring office.
“On behalf of the City of Alpharetta, I’d like to congratulate Studio Movie Grill on its upcoming opening,” said Mayor Jim Gilvin. “We are very excited that their newest prototype will be opening in our city.”
5 Responses
This is why this site is doomed. Sorry. But who in Atlanta actually gives a crap about a chain restaurant opening in the suburbs….?
Who cares about Atlanta or the people who live in this Sh!t hole.
Great idea, but we walked out of this location last week after waiting for over 15 minutes for the hostess to appear to show us a table. There were very few (read three tables) being served. We should have noticed the “revamping” while waiting–didn’t see any sign of revamped, physical revamping. If this place was revamped, it happened over the last nine days.
Does anyone at On The Border understand that putting lipstick on this pig isn’t going to attract customers when there are so many choices for authentic Mexican and Tex-Mex from local owners/operators. Change the menu and it might help.
Interesting comments from frustrated patrons. I personally loved OTB until recent experiences.
#1 – We had friends over for the first time since COVID and we’re going to order a couple of family-sized takeout meals from the Duluth, GA location only to find out it was suddenly closed permanently. It was our go-to Tex Mex location.
#2 – In an act of desperation, we decided to drive all the way out to the OTB location at the Mall of Georgia. We picked up our 2 family size meals… And when we got home realized the refried beans were actually not refried…but simply cooked beans. I called to find out if it was a mistake, and they said “no that’s how we do our refried beans now”. I doubt that. But it was very disappointing and definitely made the long drive seem not so worth it for any future visits.