The RealReal on Friday, June 25 entered the Atlanta market with a Buckhead outpost, at 3073 Peachtree Rd., Ste. 100. The luxury consignment storefront is open Monday through Saturday from 10 a.m. to 7 p.m., and Sunday from 12 p.m. to 6 p.m.
The 3,200 square-foot space, on the border of the Buckhead Village development, features two consignment offices and woman’s and men’s offerings including ready-to-wear, handbags, shoes, sneakers, accessories, jewelry, watches, home and art, and “beauty services.” Brands include everything from Gucci to Brunello Cucinelli to Supreme.
“We’re excited to be opening our eighth neighborhood store in Atlanta,” Ketoria Holmes, The RealReal Atlanta’s head of shop, said in a press release Friday. “Buckhead is known as one of the top shopping meccas in the South, and we’re looking forward to providing both our new and existing shoppers and consignors an accessible location to engage with luxury resale in person.”
The RealReal bills itself as the “world’s largest online marketplace” for authenticated, resale luxury goods.
“With a rigorous authentication process overseen by experts, we provide a safe and reliable platform for consumers to buy and sell their luxury items,” according to the release. “As a sustainable company, we give new life to pieces by thousands of brands across numerous categories —including women’s and men’s fashion, fine jewelry and watches, art and home — in support of the circular economy. We make selling effortless with free virtual appointments, in-home pickup, drop-off, and direct shipping. We do all of the work for consignors, including authenticating, using AI and machine learning to determine optimal pricing, photographing and listing their items, as well as handling shipping and customer service.”
The RealReal has 17 retail locations, including 12 shoppable stores (in cities like Los Angeles, Miami, New York City, and San Francisco), where customers can sell and meet with consignment representatives to receive free valuations.
What Now Atlanta in March was first to report The RealReal’s plans to add an Atlanta outpost to its growing lineup of brick and mortars. The company categorically denied the plans at the time.