The Battery Atlanta To Get Mizuno’s First ‘Brand Experience Center’

The sports equipment manufacturer is the official baseball gear partner of the Atlanta Braves.

The sports equipment manufacturer is the official baseball gear partner of the Atlanta Braves.

UPDATE (April 10, 2017): Mizuno Experience Center to Open April 10, First in The Battery Atlanta

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Mizuno, a sports equipment manufacturer, is partnering with the Atlanta Braves to open a “one-of-a-kind” Mizuno Experience Center in The Battery Atlanta.

The agreement makes Mizuno the Official Baseball Gear Partner of the Atlanta Braves, reaching beyond on-the-field engagement opportunities with the team and spreading into fan activities and community investments throughout Atlanta and the Southeast.

As the Official Baseball Gear Partner of the Atlanta Braves, Mizuno also will be pioneering multiple first-of-its-kind baseball glove kiosks inside SunTrust Park where fans can check out Mizuno baseball gloves to catch foul balls during the game. Fans will be able to return the gloves at no cost or purchase them at the end of the game.

“Mizuno has long been the model for innovation and excellence, both in its approach to its craft and in equipment the company produces,” Derek Schiller, Atlanta Braves president, business, said in the release.

“As we prepare to open a new chapter at SunTrust Park and The Battery Atlanta, we were looking to build and grow partnerships with companies that shared our vision and values. Mizuno’s commitment to success matches our own, and we’re excited for how this partnership will enhance the fan experience beginning in 2017.”

The Mizuno Experience Center will be an immersive, fan-focused environment that will enable visitors to test a variety of Mizuno performance technologies, such as Mizuno Golf’s Performance Fitting System and the Bat Interactive Optimization System (BIOS) for bat fitting along with showcasing its premium gear across baseball, golf, running, softball, volleyball and more.

“The Atlanta Braves are one of the most iconic franchises in professional sports and this opportunity will enable us to showcase our passion and our values to fans across Braves Country,” Bob Puccini, Mizuno USA president, said in the release.

“While Mizuno’s Japanese heritage goes back 110 years, we are proud to call Atlanta home to our U.S. operations for more than 30 years. This partnership will give us the opportunity to continue to invest in and support the various causes and events that make this city such a great place while also solidifying Mizuno as the premium performance sports brand based in Atlanta.”

Mizuno’s engagement will not be limited to baseball, as it will fully integrate its golf and running sub-brands into several Braves events. For instance, Mizuno will be the participating sponsor of the annual Braves Country 5K and Braves Foundation Golf Classic.

“Through this partnership we have the ability to showcase the entire breadth and depth of Mizuno – our heritage, craftsmanship, innovation and technology behind our gear, while also becoming an integral part of the fan experience. This is a long-term commitment that further embeds Mizuno into the Atlanta community, and we are excited about the many new opportunities to come as a result,” said Puccini.

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