Snooze, an A.M. Eatery will open its Alpharetta location at 6065 Northpoint Parkway, Suite 230, near the North Point Mall. Prior to its grand opening, the restaurant will host a series of “Grow to Give” community soft openings, partnering with and raising funds for Atlanta Humane Society and Atlanta Ronald McDonald House Charities along with the Snooze Compass Foundation, which provides emergency grants to Snooze employees. The first 50 guests in line on grand opening day, Wednesday, June 28, will receive a free Snooze camper mug.
“We’ve received such amazing community support in Atlanta, and we couldn’t be more excited to grow here and open a Snooze in Alpharetta,” says David Birzon, Snooze CEO in a statement. “Snooze’s creative but thoughtful take on breakfast is a perfect fit for this creative community.”
The menu features Snooze’s Pineapple Upside Down and Blueberry Danish Pancakes; Benedicts like the Parmesan-Panko Crab Cake Benny; the Habanero Pork Belly Breakfast Fried Rice; as well as breakfast sandwiches, omelets and breakfast tacos. Diners can customize their meals and taste their way through three pancake flavors with the Pancake Flight, or sample two different Benedicts with the Benny Duo option. Various plant-based plates (including Bravocado Toast and Kale & Adobo Roasted Veggie Breakfast Tacos) are available, as are plenty of gluten-free-friendly options. Snooze takes responsible ingredient sourcing very seriously, setting its own standard with its Snooze Approved Food guidelines, which include cage-free eggs, antibiotic and hormone-free meats from animals who do not experience confinement, and products that do not contain any EDTA, synthetic dyes, carrageenan, or any other offenders from Snooze’s lengthy 86’d ingredients list.
The full bar is replete with morning cocktails, local beers and spiked coffee beverages. Drinks range from signature spins on the Mimosa (like the Strawberry Martini Mimosa and the grapefruit flavored Palomimosa) to spicy Bloody Marys to Boozy Strawberry Lavender Lemonade. The beverage program also encompasses a full coffee bar and a selection of non-alcoholic sippers, including fresh juices and the refreshing Blackberry Mint Limeade.
The Alpharetta location offers a bright atmosphere and is open for brunching seven days a week. The restaurant seats 109 inside its 3,800-square-foot dining area and offers a patio with an additional 42 seats.
This is Snooze’s fourth Atlanta-area location, joining North Buckhead, Midtown and Piedmont Park. Additional Snoozes are planned for the area, including forthcoming locations in Buford, Cumberland and Perimeter.
Snooze will be open from 6:30 a.m. to 2:30 p.m. on weekdays and from 6:30 a.m. to 4 p.m. on weekends. Snooze is available for dine-in, carry out, delivery and catering orders. Diners can download the Snooze app to reserve a spot on the waitlist, order takeout and delivery, or sign up for MySnooze Bennyfits loyalty program. Snooze Alpharetta is located at 6065 Northpoint Parkway, Suite 230.