New Jersey’s Playa Bowls is adding four new locations to its profile in Georgia.
Three are in the greater Atlanta area in Milton, Sandy Springs, and Sugar Hill, Georgia. The fourth location will be in the bustling college town of Athens.
The expansion projects will all within the next year, starting as early as August 2023.
Nick Ransom, who began working with the company in New Jersey, owns the new Playa Bowls locations. He has since relocated to Atlanta to focus on expanding the concept in the area alongside two other previously opened locations in Peachtree Corners and Alpharetta, Georgia.
The new locations will continue to offer patrons their favorite superfruit bowls, smoothies, juices & more. Customers at Playa Bowls can pick from a menu of superfruit bowls or custom design their own, choosing from various bases and toppings, including fresh fruit, seeds, nuts, granola, dried berries, and nut butters. Playa Bowls also offers a selection of oatmeal bowls, fresh juices, cold brews, and smoothies. Playa Bowls can be made vegan, gluten-free, and adapted to integrate into Whole 30, keto, and Paleo diets.
Playa Bowls plans to occupy 1818 sq ft of the Beechwood mixed-use development of Athens, GA. It also plans to expand into the Crabapple Market of Milton, GA, Aston City Springs of Sandy Springs, GA, and the Downtown District of Sugar Hill, GA.
“When I first came to Atlanta working for Playa Bowls corporate, I never in a million years would’ve thought that four years later I would be living here and owning/operating six of my own locations,” Ransom said in the release. “Being very selective on the markets we open in has been a huge part of my focus. We have searched high and low for the best of the best mixed-use developments in the suburbs of Atlanta and have struck deals. We look forward to becoming an integral part of these communities, and words cannot explain the excitement to open in these cities.”
Founded by avid surfers Robert Giuliani and Abby Taylor in New Jersey, Playa Bowls has developed its national footprint for the last nine years. Today, the brand operates over 175 stores across the U.S.
Playa Bowls offers a customizable experience with seven base ingredients, including acai, pitaya, coconut, oatmeal, and chia pudding. The acai is 100% homemade and sourced directly from Brazil. Playa Bowls has something for everyone, from coffee to cold-pressed juices to an array of smoothies.