Non-Alcoholic Bottle Shop Opening New Storefront

After a year in Kirkwood, Soberish is bringing its zero-proof spirits, functional wellness products and gift items to Chattahoochee Hills.
Non-Alcoholic Bottle Shop Opening New Storefront
Soberish in Kirkwood. Photo: Official

After a year in Kirkwood, a local non-alcoholic bottle shop and cannabis boutique is expanding to a second location.

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Soberish is opening a new 850-square-foot storefront in Serenbe, a wellness community in Chattahoochee Hills, later this year.

The brand was founded by Mehrnush Saadat, an experienced entrepreneur with a background in law and real estate. She was inspired by her journey using holistic wellness products, herbal remedies, adaptogens, nootropics, CBD and THC.

Soberish opened at 1963 Hosea L Williams Dr SE in Atlanta’s Kirkwood neighborhood last August. The brand will now bring its curated selection of products to Serenbe, specifically in Mado, a health-focused portion of the community featuring a hub of wellness businesses.

“Expanding Soberish to Serenbe is an exciting milestone for me,” Saadat said in an announcement. “The community, with its commitment to holistic living and connection to nature, aligns perfectly with my mission of supporting and promoting an overall healthier way of life. We look forward to providing Serenbe residents and the surrounding Chattahoochee Hills, Palmetto, Tyrone, Fayetteville and Newnan communities with an elevated and educational shopping experience that supports their wellness journeys.”

The interior of the boutique will feature high, arching petal pink bookcases and shelves with pops of red hardware, stocked with predominantly female-founded brand offerings.

In the non-alcoholic section of the store, customers will find a range of zero-proof spirits, wines, beers and aperitifs. The shop will also offer mints, gummies, beverages, chocolates, tinctures, body care and more infused with CBD, THC and other ingredients such as L-theanine, ashwagandha and functional mushrooms.

An assortment of glassware and barware is also available, from artisanal cocktail shakers to decanters, as well as gifts like candles, journals, skin care and other items sourced from local and national brands.

The new storefront will be located at 1277 Mado Loop, just behind the Halsa restaurant and the Spa at Serenbe.

Serenbe is located on rural land just outside of Atlanta known as Chattahoochee Hills.

Libby Allnatt

Libby Allnatt

Libby Allnatt is the Editor/Reporter for What Now Atlanta. She has been in the journalism industry since graduating from Arizona State University's Walter Cronkite School of Journalism and Mass Communication, gathering experience in copy editing, writing and social media. With a passion for helping people find their new favorite places, Libby enjoys highlighting small businesses, trying new coffee shops and exploring a city's signature spots. Originally from Salt Lake City, she loves discovering all the Peach State has to offer.
Libby Allnatt

Libby Allnatt

Libby Allnatt is the Editor/Reporter for What Now Atlanta. She has been in the journalism industry since graduating from Arizona State University's Walter Cronkite School of Journalism and Mass Communication, gathering experience in copy editing, writing and social media. With a passion for helping people find their new favorite places, Libby enjoys highlighting small businesses, trying new coffee shops and exploring a city's signature spots. Originally from Salt Lake City, she loves discovering all the Peach State has to offer.

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