The 118-acre multipurpose entertainment campus once named Infinite Energy Center is now Gas South District, natural gas company Gas South announced on Tuesday.
Effective immediately, the rebranding follows Gas South’s acquisition of Infinite Energy in December. It will result in new signage being installed this summer throughout the Duluth campus, including for the 13,000-seat Gas South Arena, according to the company.
“Among the numerous opportunities the acquisition of Infinite Energy has presented for Gas South, our team is especially excited about the affiliation with Gas South District,” Gas South President and CEO Kevin Greiner said in a statement.
“As the leading natural gas provider in the Southeast, it’s fitting to also have our name attached to one of the premiere live entertainment destinations in the region.”
Along with the arena, which serves as the home of both the Atlanta Gladiators and Georgia Swarm, the new name will also apply to the center’s 50,000-square-foot exhibition hall and 708-seat theater. The former has been renamed Gas South Convention Center, while the latter will be called Gas South Theater.
In the coming months, the arena is scheduled to resume hosting performances by acts such as James Taylor, Reba McIntyre, and Blake Shelton, according to Gas South.
“At this pivotal time for the live entertainment industry, we are grateful to have a partner like Gas South to help us welcome guests back to the unforgettable experiences you can only find within venues like Gas South District,” Gwinnett Convention and Visitors Bureau Chief Operating Officer Stan Hall said in a statement.
“We look forward to a long and successful relationship that further bolsters our goal to be one of the foremost entertainment destinations not only in the region, but also nationwide.”