Hero Boy Sandwich Company is set to open at the corner of Mansell Road and Warsaw Road in Roswell during Labor Day weekend.
The first location for the new concept, Hero Boy promises around 20 fresh takes on classic Italian heros. The menu features both hot and cold options, including a classic Italian hero with genoa salami, ham, capicola and pepperoni, as well as hot ones like the chicken cutlet, a meatball parm and “real Philly-style cheesesteaks.” There’s a heavy emphasis on high-quality Italian meats and cheeses, and on what the owners call an essential ingredient: an authentic Italian hero roll.
“The roll is the foundation of the hero,” founding partner Brad Kranz said in the press release. “If you don’t get the roll right, you might as well stop before you start.”
Kranz spent over a decade serving up heros in his 10-location chain of New York City sandwich shops in the early 2000s.
Veteran restaurateur and co-owner Michael Giovine brings operational expertise and his own unique perspective on Italian heros from his youth in Point Pleasant, NJ.
“My old man ran restaurants,” Giovine said in the press release. “My whole family cooked all the time – my mom, my sisters and brothers, we always had something amazing cooking. And, of course if I wanted to hit a great Italian deli or sandwich shop, there were always plenty to choose from.”
Rounding out the ownership group is Greg Abel, founder at Tailfin Marketing, who was responsible for creating the Hero Boy brand.
“We were going for a balance of an old-school, mid-century vibe that still felt fresh and accessible. We love where we ended up,” says Abel.
Hero Boy will also have a breakfast menu.
“This is a busy, busy track in the mornings, so we thought we’d offer people a place to grab and go a cup of joe and a really amazing bagel,” Kranz said. “Or they can grab a dozen and be the hero for their 8 a.m. office meeting.”