Georgia International Convention Center (GICC) has named the Fox Theatre as the exclusive partner for its multipurpose arena, Gateway Center Arena at College Park, which is slated to open this fall.
Under this multi-year agreement, the Fox Theatre will consult in several key business areas, including accounting, programming, marketing, digital media, production, and general facility management.
The Fox Theatre has partnerships with other nearby venues including Cobb Energy Centre, Symphony Hall, and the Buckhead Theatre, according to a press release Wednesday.
“The Fox Theatre boasts an incredibly seasoned senior management team, bringing more than 75 years of combined success in the field,” Mercedes Miller, executive director for GICC and Gateway Center Arena, said in the release.
“Their expertise and insight into the nuances of producing live events in Atlanta will help position the Gateway Center Arena at College Park as the ultimate entertainment destination in the city’s south metro area.”
In addition to serving as the home for the Atlanta Hawks G League team, Gateway Center Arena will hold 5,000 seats for live events, ranging from concerts, comedy performances, family shows and lifestyle events to amateur and professional sporting events.
It encompasses 100,000 square feet.
The venue, which will bring an estimated 600 jobs to College Park and surrounding areas, is near the Delta Flight Museum and the Porsche Driving Experience.
“We are honored to play a role in the birth of this entertainment venue as it becomes a leading economic driver in the community,” Allan Vella, president and CEO of the Fox Theatre, said in the release.
“With endless live event opportunities for the new facility, our team will leverage our experience and connections to help ensure the Gateway Center Arena at College Park’s success.”
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SPT (the owner of these hotels) has always had the end game of running other brands to their apex of profitability without investing in significant renovations and then transitioning them into Sonestas (a conversion brand like DoubleTree is to Hilton and Delta/Four Points to Marriott). They used this pandemic and a clause in their management contracts as the perfect excuse to terminate agreements however, Sonesta now has 200+ “new” hotels that are all in desperate need of renovations – so the company will be stretched beyond its limits to accommodate the growth and needs to launch two new brands for the Courtyard (Sonesta Select) and Candlewood Suites (Sonesta Simply Suites) that are converting. Also, an embarrassment that IHG lost the flagship Crowne Plaza right outside of its NA HQ in Ravinia.