Launching its full-scale U.S. and international franchise expansion plan, Bobby Flay-backed burger restaurant Bobby’s Burgers is targeting Atlanta as a key market.
Other key markets for the brand include Nashville, Dallas, Salt Lake City, South Florida, Orlando, Lafayette, Houston, Cheyenne and more.
Bobby’s Burgers currently has seven locations open across the U.S. and several more in development.
“Atlanta is an ideal market for Bobby’s Burgers, and we’re ready to give residents a taste of the craveable experience,” said Laurence Kretchmer, co-founder and managing partner of Bobby’s Burgers. “We’re all about having a great-tasting burger, while also being approachable to the everyday person. We have created a concept that is scalable and positioned for multi-unit growth, and we are seeking experienced operators to help deliver a consistent, ultimate burger experience every time. The menu is like no other, and we want people in new markets, like Atlanta, to be able to encounter the full opportunity to enjoy a dining experience by Bobby Flay, or bring Bobby’s Burgers home with to-go orderings.”
The menu includes seven burgers, including the signature Crunchburger, the Brunch Burger, the BBQ Smokehouse Burger and the Nacho Burger, as well as a veggie burger, a fried chicken sandwich, sides and milkshakes.
It’s not yet clear which areas of Atlanta the brand has in mind, but Bobby’s Burgers is seeking seasoned multi-unit operators for the locations. Several types of layouts and sizes are available for the restaurant, including non-traditional locations such as those in airports and entertainment venues, inline/end-cap locations in shopping centers, and freestanding stores with drive-thru options.
This isn’t the first time the Peach State has seen a concept backed by the celebrity chef. Bobby’s Burger Palace has been open at Hartsfield-Jackson Atlanta International Airport since 2018.
