Amour Vert is opening a boutique in Ponce City Market this weekend.
The Old Fourth Ward development will welcome the eco-friendly women’s fashion label on Saturday, November 10.
It is the first location for Amour Vert outside of California, according to a press release Thursday.
“While we have customers nationwide, expanding our retail stores to the East Coast is a great next step for Amour Vert, and we are excited to start in Atlanta,” Aaron Hoey, Amour Vert’s CEO, said in the release.
“Ponce City Market is the perfect spot as it is a central location for life, energy, and culture in the heart of the city. While we have this incredible new store now, we will be opening additional locations in the coming months as we expand our sustainable approach in other key U.S. markets.”
The Ponce City Market location will offer clothing for women and kids, as well as home goods, cookbooks, and other accessories.
The label also partners with American Forests to plant a tree for every tee sold.
“With a goal to create quality, ethically-made garments that deliver versatility, functionality, and sustainability, the brand offers a wide array of effortlessly chic pieces,” according to the release.
“Amour Vert launches new collections in small-batch, limited runs to reduce production impact while pioneering new fabrics that minimize pollution.”
Amour Vert will be open daily at Ponce City Market and is located by J. Crew: The Men’s Shop and Q Clothier, at 675 Ponce De Leon Avenue NE.