Activewear brand set to open August 11.
Alala, an activewear brand for women, is bringing its first Southern pop-up boutique to The Shops Buckhead Atlanta.
The boutique will open its doors Saturday, August 11 and runs through October 1, according to a press release this week.
"Partnering with The Shops Buckhead Atlanta was a clear decision for us," Denise Lee, founder and chief executive officer of Alala, said in the release.
"We've seen major successes with pop-up shops in the past and wanted to explore moving our NYC presence south to engage with a new market of consumers. The Shops are home to other amazing like minded brands that align with who the Alala woman is, so it's a perfect fit."
Alala's merch includes customizable tights (personalized with a complimentary monogram) to bras and jackets.
Long-sleeved tees and tanks feature a no-seam construction.
The pop-up will be located adjacent to NARS in Center Plaza. Its hours will be Monday through Saturday, 10 a.m. to 7 p.m. and Sunday from 12 p.m. to 6 p.m.