Alala Launching The Shops Buckhead Atlanta Pop-Up

Activewear brand set to open August 11.

Alala, an activewear brand for women, is bringing its first Southern pop-up boutique to The Shops Buckhead Atlanta.

The boutique will open its doors Saturday, August 11 and runs through October 1, according to a press release this week.

“Partnering with The Shops Buckhead Atlanta was a clear decision for us,” Denise Lee, founder and chief executive officer of Alala, said in the release.

“We’ve seen major successes with pop-up shops in the past and wanted to explore moving our NYC presence south to engage with a new market of consumers. The Shops are home to other amazing like minded brands that align with who the Alala woman is, so it’s a perfect fit.”

Alala’s merch includes customizable tights (personalized with a complimentary monogram) to bras and jackets.

Long-sleeved tees and tanks feature a no-seam construction.

The pop-up will be located adjacent to NARS in Center Plaza. Its hours will be Monday through Saturday, 10 a.m. to 7 p.m. and Sunday from 12 p.m. to 6 p.m.

Alala The Shops Buckhead Atlanta
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Photo: Official

 

Caleb J. Spivak

Caleb J. Spivak (CJS) is the Founder of What Now Media Group, Inc., the publisher of What Now Atlanta and What Now Los Angeles.

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