retail

Alala Launching The Shops Buckhead Atlanta Pop-Up

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Alala Launching The Shops Buckhead Atlanta Pop-Up

Activewear brand set to open August 11.

Alala, an activewear brand for women, is bringing its first Southern pop-up boutique to The Shops Buckhead Atlanta.

The boutique will open its doors Saturday, August 11 and runs through October 1, according to a press release this week.

"Partnering with The Shops Buckhead Atlanta was a clear decision for us," Denise Lee, founder and chief executive officer of Alala, said in the release.

"We've seen major successes with pop-up shops in the past and wanted to explore moving our NYC presence south to engage with a new market of consumers. The Shops are home to other amazing like minded brands that align with who the Alala woman is, so it's a perfect fit."

Alala's merch includes customizable tights (personalized with a complimentary monogram) to bras and jackets.

Long-sleeved tees and tanks feature a no-seam construction.

The pop-up will be located adjacent to NARS in Center Plaza. Its hours will be Monday through Saturday, 10 a.m. to 7 p.m. and Sunday from 12 p.m. to 6 p.m.

Alala The Shops Buckhead Atlanta
Photo: Official

 

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Caleb Spivak

Caleb J. Spivak (CJS) is the Founder of What Now Atlanta (WNA). He was featured in The New York Times, Creative Loafing's "20 People to Watch," named "Lifestyle Blogger You Need To Know" by Rolling Out Magazine and highlighted as Atlanta's Metropolitan Male in fashion magazine, 944. WNA has been named "Best of Atlanta" by Creative Loafing, and Atlanta and Jezebel Magazines.

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