New Equitable Building owner giving the Icon $4 million windows for Christmas

Downtown landmark to get 30 floors of energy efficient windows.

The iconic Equitable Building is getting a $4 million facelift that will most likely go unrecognizable.

America’s Capital Partners -- the company that paid $19 million to purchase the property last year -- submitted a building permit application to City of Atlanta last week to replace the skyscraper's exterior windows.

The building's windows on floors three through 30 will be replaced with ones that are "energy efficient" at an estimated cost of $4,051,695. There will be "no change to [the] facade or look of [the] building," according to the permit.

America's Capital Partners told the AJC when it first purchased the building in July, 2011, there are plans to “modernize” the building which includes removing the Equitable name — a company that no longer exists.

100 Peachtree would be the building’s new name.