The Masquerade Plans to Open New Venue With Kitchen

Altar will feature a kitchen serving simple and healthy food offerings available before, during and after shows.
The Masquerade Plans to Open New Venue With Kitchen Photo 01
Photo: Official

Independent music venue The Masquerade has announced a new venue is set to open in March.

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Altar will have a capacity of 250 and feature a kitchen. The venue will feature local and nationally touring artists of all genres, as well as a monthly comedy weekend curated by the former tenant, Atlanta Comedy Theater

The kitchen will offer a “variety of simple, healthy and tasty food offerings, including plant-based options” that will be available before, during and after shows. Concertgoers can place orders through a to-go window outside Altar, with dining tables set up in Kenny’s Alley. 

“Consistently, one of the most common questions we get is, ‘What is there to eat?’ The answer, until now, has been nothing. A lot of people are going to be happy that is no longer the case!” General Manager Greg Green said in a news release.

Altar joins The Masquerade’s lineup of three other stages: Heaven, Hell and Purgatory. The independent entertainment venue is celebrating 35 years, having first opened in September 1989. Bands like Nirvana, Nine Inch Nails, Radiohead and Foo Fighters have all performed at the venue.

The Masquerade was formerly located at DuPre Excelsior Mill on North Avenue in the Old Fourth Ward before relocating to Kenny’s Alley at Underground Atlanta in 2016.

“It’s exciting to celebrate the impressive 35-year history of The Masquerade and, at the same time, open a new room,” The Masquerade’s Talent Buyer Elena de Soto said in a news release. “We’re looking forward to creating opportunities for both up-and-coming artists, as well as downtown Atlanta, to flourish over the next 35 years and beyond.”

The lineup for Altar (subject to change) is already coming together, with shows booked through May. Additional artists will be added in the coming weeks, according to the news release.

Altar is expected to debut March 20, 2024, with a performance by Anthony Green, of Circa Survive, Saosin and The Sound of Animals Fighting.

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8 Responses

  1. Amid the height of redevelopment??? That’s a joke, right?Billionaires Funding Group, and Lucky Fortune– sounds klassy…

  2. Their are a couple of old sayings that ring true 1. Theirs a sucker born every minute (2) if your in a business deal and you cant figure out who the sucker is, then its prolly you.

  3. This project is dead as a doornail. The people with enough money to support this kind of thing are moving out of urban areas in droves. Not just in Atlanta, but in major cities across the US. 

    The area is also an eyesore, and plagued with crime, which has only been made worse by the Mayor’s willingness to throw APD under the bus and lose them 30% of their officers. That will certainly keep people from outside the city away in droves. 

    And thinking they can attract commercial customers, when there a millions of square feet sitting empty for the foreseeable future is simply delusional. Even when people actually worked in office buildings, none of the new development was Downtown. 

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