A new Krispy Kreme is back at the site of the brand’s historic Ponce de Leon location, opening on Oct. 10, 2023.
“We’ll bounce back better than ever,” partner Shaquille O’Neal proclaimed after the original shop was destroyed by arson in 2021, according to a press release.
“We made a promise to the Ponce community and all of Atlanta and we’re delivering on it,” Krispy Kreme Global Chief Brand Officer Dave Skena said in the press release. “Everyone has been so supportive during our bounce-back process and we’re thrilled to turn on the Hot Light. Our longstanding presence in Ponce is core to the community. Beginning Oct. 10, delicious, fresh Krispy Kreme doughnuts and all the happiness that comes with enjoying and sharing them will be back.”
The new shop is approximately 4,000 square feet and will employ more than 70 team members. The design honors the historical significance of the location, including a custom mural and plaque, as well as a refurbishment of the iconic Krispy Kreme heritage sign that dates back to the 1960s.
Guests can purchase doughnuts in-shop, via drive-thru or by ordering doughnuts online or through the Krispy Kreme app for pick-up or delivery. The shop will be open 6 a.m. to 10 p.m. Sunday through Thursday and 6 a.m. to 11 p.m. Friday and Saturday.
A temporary drive-thru had previously been set up at the site.
Headquartered in Charlotte, North Carolina, Krispy Kreme, known for its classic glazed doughnut, operates in more than 30 countries.