Fifth Atlanta-Area Superica to Open on Howell Mill Road

A building permit for the restaurant was filed on January 12th.
Fifth Atlanta-Area Superica to Open on Howell Hill Road
Photo: Official

Ford Fry and his hospitality group Ford Fry Restaurants will open a fifth Atlanta-area location of the Tex-Mex concept Superica, according to a building permit filed with the City of Atlanta. The restaurant will open at 930 Howell Mill Road in the space that last housed Public School 404.

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In preparation for opening, the restaurant space will undergo renovations to the patio, exterior paint work, new finishes, and a new furniture layout. Minor alterations will be made to the existing kitchen and bar layout as well. The site is 6,294 square-feet and the cost on construction is estimated at $2,000,000.00

PR representatives from Giant Noise and Rocket Farm Restaurants confirmed the expected opening but did not comment on the opening timeline, citing a “bigger announcement” to come regarding the proposed restaurant.

Rather prolific, Ford Fry is the hospitality group behind other Atlanta hot spots like Little Rey, The Optimist, and Beetlecat. The group also operates three Superica restaurants in Atlanta and one in Alpharetta. Locations are open in Charlotte, Nashville, and Houston as well. The vision for Fry’s restaurants comes from the desire to “strike a timeless emotional chord,” and Superica offers a taste of the 1940s Southwest.

Find Superica on social media to see what the brand is all about.

Atlanta Business Chronicle first reported on this story.

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Eve Payne

Eve Payne

Eve Payne is a freelance writer with an MFA in poetry from Syracuse University. In 2019, she received the Leonard Brown Prize for her poetry, which has appeared or is forthcoming in Colorado Review, The Adroit Journal, Nashville Review, and RHINO.
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