Adieu Laser & Aesthetics Launches in Atlanta

The concept implements state-of-the-art technology and an inclusive approach.
Adieu Laser and Aesthetics Launches in Atlanta Photo 01
Photo: Official

Adieu Laser & Aesthetics, a pioneering laser hair removal concept backed by a leading dermatology practice management company, is now open along the BeltLine.

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Adieu embraces inclusivity in its approach to laser hair removal, ensuring its services cater to a diverse range of skin tones.

The cornerstone of Adieu’s services is its use of the Cynosure Elite iQ, recognized as the best medical-grade laser hair removal laser available today. The Elite iQ, coupled with the Skintel Melanin Reader – the first Health Canada and FDA-cleared melanin reader on the market – ensures safe treatment for all skin tones and treatable areas of the body.

In addition to laser hair removal services for both men and women, the new location also features a selection of medical-grade skincare products, including options from brands like SkinCeuticals, SkinMedica and Isdin.

“We strive to instill confidence in our guests. The practice boasts cutting-edge technology, ensuring that guests receive the most advanced treatments available in the industry,” Adieu Director of Operations Hannah Beth Millman said in a news release. “However, what truly sets Adieu apart is its commitment to providing an approachable guest experience that prioritizes results over hard sales tactics. It’s not just about removing hair; it’s about fostering a sense of empowerment and self-confidence that transcends beyond the treatment room. We expect our guests to walk away from each session feeling more confident than when they walked in.”

Medical Director Dr. F. George Hougeir, a board-certified dermatologist, brings his experience to Adieu.

“Our goal is to redefine the laser hair removal experience,” Dr. Hougeir said. “We believe in using advanced technology and knowledge to transform skincare routines, and our Elite iQ laser device is a testament to that commitment.”

Situated in the Krog Street District, the Atlanta outpost is the flagship location for the concept. Plans are underway for more expansion, with a location opening soon next month in Cincinnati and later this spring in Smyrna.

The first 50 guests to purchase a laser hair removal package at any new location become founding members, getting a 40 percent discount on the initial package and a 10 percent discount on all subsequent packages and product purchases. Founding members also receive priority access to events.

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Photo: Official
Libby Allnatt

Libby Allnatt

Libby Allnatt is the Editor/Reporter for What Now Atlanta. She has been in the journalism industry since graduating from Arizona State University's Walter Cronkite School of Journalism and Mass Communication, gathering experience in copy editing, writing and social media. With a passion for helping people find their new favorite places, Libby enjoys highlighting small businesses, trying new coffee shops and exploring a city's signature spots. Originally from Salt Lake City, she loves discovering all the Peach State has to offer.
Libby Allnatt

Libby Allnatt

Libby Allnatt is the Editor/Reporter for What Now Atlanta. She has been in the journalism industry since graduating from Arizona State University's Walter Cronkite School of Journalism and Mass Communication, gathering experience in copy editing, writing and social media. With a passion for helping people find their new favorite places, Libby enjoys highlighting small businesses, trying new coffee shops and exploring a city's signature spots. Originally from Salt Lake City, she loves discovering all the Peach State has to offer.
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