Activate, An Interactive Gaming Experience, Now Open in Atlanta

The live-action gaming concept is making its Georgia debut with a location in Buckhead.
Activate, An Interactive Gaming Experience, Now Open in Atlanta Photo 01
Photo: Official

Activate, an indoor, interactive gaming experience fusing technology with physical activity, is now open in Buckhead.

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To celebrate, the new concept will host a series of grand-opening celebrations Oct. 19-20, 2023, featuring a ribbon-cutting ceremony alongside the Buckhead Business Association, food from Atlanta restaurants and more. 

Founded in 2019, Activate is a state-of-the-art gaming facility with locations across the U.S. and Canada. The new Atlanta location, located at 4540 Roswell Road, marks the concept’s first location in the state of Georgia and the seventh location in the U.S.

“Atlanta is a lively and engaging place to live with such a tight-knit community that we can’t wait to immerse ourselves in,” Activate Partner Bryce Anderson said in a press release. “We are proud to provide a fun place for families, friends, coworkers and everyone in between to come and connect with each other by playing these one-of-a-kind games that you won’t find elsewhere. Activate is truly a concept unlike any other and we’re eager for locals to experience it.”

Made up of high-tech games that test a team or individual’s physical and mental agility across a wide variety of real-life challenges, Activate allows players to choose from hundreds of combinations and difficulty levels, each lasting one to three minutes. From a laser maze to arcade-style basketball hoops, there are a host of rooms for guests to play in. RFID wristbands track participants’ scores and progress throughout making it perfect for a casual night out or intense competition. 

“With 14 game arenas and endless game combinations, variations and levels, Activate Atlanta offers a thrilling experience unparalleled in the city or state,” Anderson said. “We believe that active play is essential for a healthy life, regardless of age, and we’re confident that once people in and around Atlanta experience our new way to play, they will want to return for more, time and time again.” 

Activate Atlanta is now open from 10 a.m. to 10 p.m. Sunday-Thursday and 10 a.m to 11 p.m. Friday and Saturday. Activate is designed for players 10 and up, and is best for groups of at least two players. For more information, to reserve a time slot for play, and to keep up with news and happenings, visit activate.games/Atlanta or follow Activate Games on Instagram and Facebook. 

Libby Allnatt

Libby Allnatt

Libby Allnatt is the Editor/Reporter for What Now Atlanta. She has been in the journalism industry since graduating from Arizona State University's Walter Cronkite School of Journalism and Mass Communication, gathering experience in copy editing, writing and social media. With a passion for helping people find their new favorite places, Libby enjoys highlighting small businesses, trying new coffee shops and exploring a city's signature spots. Originally from Salt Lake City, she loves discovering all the Peach State has to offer.
Libby Allnatt

Libby Allnatt

Libby Allnatt is the Editor/Reporter for What Now Atlanta. She has been in the journalism industry since graduating from Arizona State University's Walter Cronkite School of Journalism and Mass Communication, gathering experience in copy editing, writing and social media. With a passion for helping people find their new favorite places, Libby enjoys highlighting small businesses, trying new coffee shops and exploring a city's signature spots. Originally from Salt Lake City, she loves discovering all the Peach State has to offer.
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