Longtime plans to convert the Disco Kroger-anchored Piedmont Peachtree Crossing, at 3330 Piedmont Avenue, into a “new urban oasis” mixed-use development could be moving forward. Landowner Regency Centers this week filed a rezoning application with the City of Atlanta, the clear next step in getting approvals for a development that would bring new uses to the site like office and residential. A hearing is set for April 1, 2021, according to the filing.
Scott Siebert, the Regency Centers senior project manager that filed the zoning change application, on Monday did not immediately respond to What Now Atlanta’s request for comment. Leslie Mintz, the Regency Centers leasing rep that overseas retail leasing for Piedmont Peachtree Crossing, said in an email there was “nothing to share yet.”
Regency Centers absorbed the planned Piedmont Peachtree Crossing redo when it acquired then-owner Equity One Inc. in 2017. Equity One first announced plans to give the Disco Kroger-anchored shopping center a Murder Kroger-esque makeover in 2016 — but the project has sat stagnant with the zoning change application being its first sign of life.
ARK, which lists itself as the project’s architect, describes the redo as a “classic example of 21st century live, work, play mixed-use real estate offering a synergistic combination of upscale and necessity-driven retail, state of the art office space, and high-end residences for Buckhead’s increasingly metropolitan population.” Alongside the below renderings, ARK says the project’s design reflects Buckhead’s reputation as “The Beverly Hills of the Southeast.”