Longtime plans to convert the Disco Kroger-anchored Piedmont Peachtree Crossing, at 3330 Piedmont Avenue, into a “new urban oasis” mixed-use development could be moving forward. Landowner Regency Centers this week filed a rezoning application with the City of Atlanta, the clear next step in getting approvals for a development that would bring new uses to the site like office and residential. A hearing is set for April 1, 2021, according to the filing.
Scott Siebert, the Regency Centers senior project manager that filed the zoning change application, on Monday did not immediately respond to What Now Atlanta’s request for comment. Leslie Mintz, the Regency Centers leasing rep that overseas retail leasing for Piedmont Peachtree Crossing, said in an email there was “nothing to share yet.”
Regency Centers absorbed the planned Piedmont Peachtree Crossing redo when it acquired then-owner Equity One Inc. in 2017. Equity One first announced plans to give the Disco Kroger-anchored shopping center a Murder Kroger-esque makeover in 2016 — but the project has sat stagnant with the zoning change application being its first sign of life.
ARK, which lists itself as the project’s architect, describes the redo as a “classic example of 21st century live, work, play mixed-use real estate offering a synergistic combination of upscale and necessity-driven retail, state of the art office space, and high-end residences for Buckhead’s increasingly metropolitan population.” Alongside the below renderings, ARK says the project’s design reflects Buckhead’s reputation as “The Beverly Hills of the Southeast.”
15 Responses
Ugh, pass… this area has too much traffic as it is and do we really need more “luxury”
apartments anywhere in town?
That intersection is the worst!
Thankfully I have absolutely no reason/interest in going to Buckhead.
Ha. I’m sure the group that has tens of millions of dollars invested in this property is devastated that their plans for their investment don’t help improve your life. I’m imagining them sitting in their offices when you submit plans to renovate your house going “Ugh, pass. . . do we really need another 3 car garage in Atlanta?”
I’ve lived off of Piedmont for 20 years and traffic gets progressively worse and then we just add too it. Forgive me if I don’t think a giant retail spot with a huge parking deck that will consist of empty apartments and retail destined to be filled with more hookah bars and vape shops is a good idea…
Yes, you are definitely welcome to opine as a matter of passing conversation. Just as in our free market capitalist society these guys to develop their private property any way they feel is most profitable to them in a manner that is completely consistent with the surrounding uses and appropriate for the area. I’m sure they have a touch more experience and analysis as to what might or might not work there in spite of what your highly researched opinion might indicate.
And you’re contradicting yourself. In the same sentence you’re bitching about traffic, you say what an awful idea apartments and retail will be. If you are correct that the retail will fail and the apartments will sit empty then that means there will be less traffic than there is now not more. There is tons of daily traffic generated by the Kroger, Starbucks and all the shops and restaurants now which will all go away when they replace them with the failed development, So what are you worried about?
I say bring it on! We don’t need large surface lots in a dense urban setting. This will fit in so much better than what is there currently.
There is already Zero parking there and they want to add all this hahahahahaha
I’m pretty sure parking will be added, lol. It will just be in a deck that is mostly wrapped I’m guessing. So much better than the current strip mall/surface lot.
By the looks of the last rendering, it looks like about six stories of parking decks.
Great addition to the area. The city needs NO surface parking lots. More mix use development with a focus on street engagement
One interesting note is whether the land use agreement with Buckhead Forest (neighborhood behind the Kroger) will be modified to allow the development. The land use agreement limits the development to the current height of the structures. This was one of the reasons that earlier development never went very far. I suspect that this will still be an issue with any redevelopment/modification of the existing property.
Apparently Regency Center, and their architect/designers, are targeting this to mainly white people. I think I found two people of color among the dozens in the illustrations, but not sure. I realize some people will this this is trivial…I just don’t understand why an architect or designer would choose to be this lazy.
I counted at least a dozen black people in his illustrations. You may have missed a few because they are probably mixed race. But I did not see any Asians, Indians (Native American or Middle East), Latinos, Persians, Palestinians or really any Muslims for that matter. I see no little people nor any overly tall people. I saw no bald people. There are really no old people, mostly young attractive people. There are no obese people. Of particular note is there are no representations of LGBTQ couples in the renderings, only male/female couples. There are a couple pairs of young attractive girls together, but I highly doubt he intended them to be gay couples. You make a great point but should have taken it further. Not only is this guy lazy and a racist, white supremescist, he is xenophobic, homophobic, he is a baldist, an agist, sexist, fat shamer.
You’re probably not someone that I would typically agree with– but that was funny!