Zesto To Be Replaced by Vegan Pizzeria Pizza Verdura Sincera

Zesto closed in Dec. 2021 and its building was sold in June 2022 for $1,550,000.
Massive Tree 'Knocks' Iconic Little 5 Points Restaurant 'Out of Business'
Photo: Official

Vegan Pizzeria Pizza Verdura Sincera later this year will replace Little Five Points’s Zesto, the Atlanta Business Chronicle this week was first to report.

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Real estate transaction data obtained Tuesday by What Now Atlanta shows Pizza Verdura Sincera L5p LLC acquired the restaurant building, at 377 Moreland Ave NE, for $1,550,000, or about $900 a square foot. David Smith and Paul Jones of commercial real estate company Trowbridge Partners are listed as the owners of the LLC. Smith and Jones on Tuesday did not immediately respond to a request for comment.

“Pizza Verdura Sincera was founded in 2021 by David Smith and Paul Jones, who are the principals of Trowbridge Partners, LLC, an Atlanta-based brand development and commercial real estate firm founded in 2003,” according to the restaurant’s website. “David and Paul, who love food, wine and travel, recognized the absence of high-quality plant-sourced pizza in both Atlanta and nationally. They also saw the incredible response to alternative meat offerings. With strong hospitality backgrounds, they embarked on creating a vegan pizza offering that would feel authentically Italian, be prepared from natural ingredients and be absolutely delicious.”

Pizza Verdura Sincera is listed as “coming 2022” on its Instagram page, but an exact timeline for the plant-based pizzeria has not yet been revealed.

Offering pizzas made completely from plants, Pizza Verdura Sincera’s menu shows pies in two sizes — medium and grande — in options like Margherita and Come La Carne (like meat) topped with plant-sourced pepperoni and traditional Italian sausage.

David and Paul’s vision is to bring Pizza Verdura Sincera to cities in the Southeastern and Southcentral US, including Asheville, Raleigh and Charlotte, North Carolina, Greenville & Charleston, South Carolina, to Nashville, Tennessee, Austin and Houston, Texas, according to the restaurant’s website. “These are diverse cities, with great universities and graduate schools, vibrant technology and healthcare industries and high levels of visitation. Most importantly, they are great food towns, with customers who make thoughtful food choices.”

Zesto closed its doors for good in December 2021. Earlier that year, a massive tree fell on the longstanding restaurant temporarily shuttering it in May 2021.

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Photo: Official
Caleb J. Spivak

Caleb J. Spivak

Caleb J. Spivak

Caleb J. Spivak

2 Responses

  1. At least they are spending the money to finally renovate the building so whenever a business that locals will actually want arrives, it will be ready. I give that vegan pizza concept less than a year once/if it ever opens. Mellow Mushroom be ready.

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