Storefronts to become self service while mall locations remain full service
Yoforia closed their Virginia Highland location on Friday, Dec. 31, with plans to reopen the fourth week of January with a new layout.
The frozen yogurt shop has launched a company wide initiative to retrofit all preexisting Yoforia storefronts will a self service model.
The West Midtown location, opened late last month at 1100 Howell Mill road as a self service location. Grand opening festivities are planned for Sat., Jan. 15 from 5 p.m. to 11 p.m. according to Marsha Middleton, a company spokesperson.
“Self service goes over better for the consumer, especially for families who want to monitor their consumption and full customization.”
Yoforia will charge 0.39$ an ounce and offer nearly 30 toppings and 12 flavors.
The remodel will allow for six machines, each with two flavors tripling the number of available flavors from four to twelve. The theme, feel and colors will not change but there will be more room for seating.
“Some people over indulge even more with the self service,” Middleton said. “You can add more flavors and toppings and truly create a Yoforia experience.
The four original flavors were Dark Chocolate, Blueberry, Pomegranate and Original. The new flavors will include the original four as well as Pineapple, Mango, Cheesecake, Taro, Cookies and Creme, Vanilla, Ferrero Rocher and Honeydew.
The Brookhaven and Vinings locations are perfect examples of a self service layout, Middleton adds.
Here’s what the self-service layout looks like:
1402 North Highland Ave
Atlanta, GA 30306