Cosmetics brand Winky Lux is popping up in Atlanta.
Starting Monday, October 1, the makeup retailer will be situated in Lenox Square Mall, at 3393 Peachtree Road NE on the main level next to the Nike store, for six months.
This will be the second pop-up for the brand, which launched its first experience store in New York City in August (pictured below).
“We kept thinking, ‘what if the Museum of Ice Cream, our Clubhouse and Sephora had a baby?,’” Natalie Mackey, Winky Lux’s co-founder, said in a press release.
Nine “complete mesmerizing rooms” make up the shop.
“From dancing your way through a disco infinity karaoke room, falling down the rabbit hole in an ‘Alice in Wonderland’ styled floral garden, or floating through a hydration station, there are endless opportunities to snap the perfect selfie,” according to the press release.
Winky Lux is open Monday through Saturday, 10 a.m. to 9 p.m., and Sunday from 11 a.m. to 7 p.m.