Why Is Tom Ford Being Coy About Opening in Buckhead Atlanta?

Even with blazing Tom Ford posters adorning several BA walls, spokesperson won't confirm new store.

Even with blazing Tom Ford posters adorning several BA walls, spokesperson won’t confirm new store.

Is Tom Ford opening a Buckhead Atlanta boutique?

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There are at least six adjacent walls in the mixed-use development covered with the Tom Ford logo and it’s still unclear whether or not the American fashion designer and film director will open a boutique there.

“We have no further details to provide at this time,” Cliff Fleiser, a company spokesperson told What Now Atlanta (WNA) in an email Thursday when asked to comment on the floor-to-ceiling logos.

Not even Buckhead Atlanta would comment on the signage.

Why the secrecy?

On the one hand, the space has been festooned with Tom Ford posters from top to bottom, but it’s unfathomable to think Ford would allow a shopping center to plaster his name where a store won’t be opening.

Even Atlanta Magazine took the “logoed barricade” to mean “his imminent arrival seemed to be announced.”

No known permits have been filed under the name of the menswear retailer in Buckhead (which doesn’t hold much weight because it’s not unusual for a company to cloak its identity in official city documents.)

So, what do you think? Will Buckhead Atlanta soon be home to a Tom Ford Boutique? Leave your thoughts in the comments.

Photo: Cary Lyle.

Caleb J. Spivak

Caleb J. Spivak (CJS) is the Founder of What Now Media Group, Inc., the publisher of What Now Atlanta and What Now Los Angeles.
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Matt
5 years ago

It’s no different than Apple, who frequently puts up logo’d construction barricades but steadfastly refuses to comment on unannounced stores.

Tim
5 years ago

According to Buckhead Atlanta website he is coming… your article is not current.

http://buckhead-atl.com/press

calupio
5 years ago

maybe he is running for office of mayor …lol Umm, does anyone really care?

Realist
5 years ago

As part of their due diligence, they probably talked to other stores in Buckhead Atlanta and found out that none of them have sold much of anything since opening. This development will be an epic fail when the stores start shutting down. And Atlanta will once and for all prove that it cannot support haute couture.

Yes
5 years ago
Reply to  Realist

Actually @Realist, stores like Christian Loboutin and Hermes have been quite busy. That block isn’t just entirely dedicated to high-end fashion; it’s a melting pot of retail and restaurants (i.e. Intermix, Warby Parker, Scoop, and Thirteen Pies). I don’t think this line of stores would even open if there was no research done on the market. Atlanta is no New York, it isn’t a Miami, and it isn’t an L.A., and the retailers know that. Atlanta is the capital of the South, and because of that fact, there is a need for high-end fashion to serve those who are here… Read more »

Yes
5 years ago

Actually @Realist, stores like Christian Loboutin and Hermes have been quite busy. That block isn’t just entirely dedicated to high-end fashion; it’s a melting pot of retail and restaurants (i.e. Intermix, Warby Parker, Scoop, and Thirteen Pies). I don’t think this line of stores would even open if there was no research done on the market. Atlanta is no New York, it isn’t a Miami, and it isn’t an L.A., and the retailers know that. Atlanta is the capital of the South, and because of that fact, there is a need for high-end fashion to serve those who are here… Read more »

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