Sandwich shop signs lease at soon-to-be developed 82,000-square-foot mixed-use project.
Gary Birnberg, a Which Wich Superior Sandwiches franchisee, is opening locations like they’re going out of style.
Birnberg told What Now Atlanta in an email Tuesday a lease for his fifth Which Wich location was recently secured for Emory Point in Suite B1-130, a 1,629-square-foot space facing Clifton Road, complete with a patio.
Emory Point, Cousins Properties’ mixed-use development, broke ground July 1 and is expected to be complete by Summer 2012. Which Wich is expected to open fall, 2012.
At Which Wich, guests use red pens to mark up pre-printed menus on sandwich bags. They select a sandwich from one of 10 categories, then choose the type of bread, size, cheese, spreads, and vegetables.
“We love creative ‘names’ on your bag which you fill out and hand over for us to create your your Signature Sandwich,” Birnberg said. “Give us something other than your actual name, but please make it family friendly.”
Birnberg opened his first Which Wich store in Norcross at The Forum in 2008. In 2010, he opened Cumming and Snellville locations (which have been the most profitable, he said) and his Town Brookhaven location is set to open August of this year.
“My wife and I are looking at up to five more locations in the metro Atlanta area for a total of 10 stores for our franchise group,” Birnberg said.