real estate

W Atlanta Midtown Hotel Completes Multi-Million Dollar Renovation

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W Atlanta Midtown Hotel Completes Multi-Million Dollar Renovation

It's the first top-to-bottom overhaul for one of the largest W Hotels in the world since its 2009 debut.

W Atlanta Midtown Hotel recently completed a top-to-bottom renovation underway since 2018, according to a press release Thursday.

The overhaul is the first for the property—of one of the "largest" W Hotels in the world—since its debut in 2009.

Every square inch of the W Atlanta Midtown Hotel has been "reimagined" including all 466 guest rooms, 33 specialty suites, and over 40,000 square feet of meeting and special event space.

The renovation was completed in phases starting with the rooms and ending in April with the public spaces.

“Since its opening, the W Atlanta Midtown Hotel has been a major influence on the area, becoming the hub for Atlanta culture and everything that is new and next,” Fabrizio Calvo, general manager for the property, said in the release.

“With this investment in the hotel, we believe it will continue to positively impact the city, engaging guests and locals alike for that glam experience that only the W can provide.”

Alongside the W brand’s design team, Virserius Studio, a New York and Paris-based interior lifestyle branding firm specializing in hotel, restaurant, and event spaces, crafted the property's redesign.

“This was really a fantastic collaborative experience with W Atlanta Midtown Hotel's ownership and brand,” Designer Virserius Studio said.

“From the public spaces to the guestrooms to the Forbidden Garden, we were able to create what we believe will be a truly memorable experience.”

The design for the public spaces, including "Welcome" (the hotel's lobby) and "The Living Room" (the hotel's restaurant), features a "forbidden garden motif" that draws inspiration "from Atlanta’s home within a forest and all the beautiful flora and fauna in the city."

The Living Room’s newly designed layout connects the full-service bar to the patio, which provides more seating and lounging area.

Executive Chef Aaron Baxendale has created a menu of sharing plates filled with local ingredients that reflect the season and entrées centered on specialty-sourced meats "not commonly found in area dining destinations."

Guestrooms have been redesigned to include elements of music.

The renovations have been completed in conjunction with the reimagining of neighboring Colony Square.

The Midtown mixed-use is bringing new culinary concepts, retail, and entertainment steps from W guests at the newly renovated hotel.

W Atlanta Midtown Hotel Renovations 1
Photo: Official
W Atlanta Midtown Hotel Renovations 2
Photo: Official
W Atlanta Midtown Hotel Renovations 3
Photo: Official
W Atlanta Midtown Hotel Renovations 4
Photo: Official


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Caleb Spivak

Caleb J. Spivak (CJS) is the Founder of What Now Atlanta (WNA). He was featured in The New York Times, Creative Loafing's "20 People to Watch," named "Lifestyle Blogger You Need To Know" by Rolling Out Magazine and highlighted as Atlanta's Metropolitan Male in fashion magazine, 944. WNA has been named "Best of Atlanta" by Creative Loafing, and Atlanta and Jezebel Magazines.

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