Poncey-Highland, Midtown to get franchise locations of the hydration-therapy concept.
Vida-Flo, an Atlanta-based hydration-therapy concept, will soon have facilities in Poncey-Highland and Midtown.
Both locations are expected to open late-2017, Keith J. McDermott, CEO and founder of Vida-Flo, this week told What Now Atlanta in a telephone interview.
A four-person franchise team operating as Crimson & Red Holdings are bringing the new facilities to Atlanta.
The Poncey-Highland outpost will open in a ground-level space of the 675 N. Highland apartment mid-rise.
The Midtown location will be situated on the third floor of the building that houses Blue Med Center, at 190 10th Street NE. Vida-Flo will have a separate entrance, according to McDermott.
The company since 2013 has offered its hydration therapies for everything from migraines, health and beauty issues, alcohol overindulgence, fatigue, and athletic overexertion burnout.
“Vida-Flo is helpful for an overall healthy regime,” McDermott said. “Our treatments go beyond curing hangovers.”
Treatments are administered through an IV and are FDA-approved.