Urban Wok Entering Georgia Market With TOWN Brookhaven Restaurant

Minnesota-based Asian fast-casual franchise this year has seen up to a 200 percent increase in revenues.
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TOWN Brookhaven later this year will be home to Urban Wok, a Saint Paul, Minnesota-based Asian fast-casual restaurant. A lease has been secured for Urban Wok in the former Olive Bistro space.

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Urban Wok Owner Mark Toth said that the opening for the restaurant’s first Atlanta-area location is expected either by mid- to late-October or early November. There are also plans for two new locations in Minneapolis’ Saint Paul area as well as outposts in San Diego, California; Scottsdale, Arizona; and Charlotte, North Carolina.

Since launching in October 2018, Urban Wok has found success, even in the last few months during the COVID-19 pandemic. “It’s been a pleasant surprise,” Toth said, who credited this year’s 125 to 200 percent increase in revenue to several business decisions. He said that the restaurant has leveraged technology to ensure efficiency. Through third-party apps and in-store kiosks, Urban Wok is able to cater to all types of guests, including those who walk in or prefer delivery. The business is also cashless and only accepts mobile or card payments.  “That really has helped us navigate and react quickly in the environment,” Toth said.

What’s even more appealing to customers are the “healthy, fresh ingredients that are made right there in the wok … and basically under three to four minutes, you have your meal,” he said.

Urban Wok has customizable food options with over 20 different vegetables to choose from. All sauces offered are also gluten-free and vegan. With these options, the business boastsitself as “lifestyle friendly” by being able to cater to all types of diets, whether ketogenic, paleo, vegan, or vegetarian. 

TOWN Brookhaven offers approximately 460,000 square feet of shops, restaurants, and services, and over 950 apartments. The development did recently lose its CinéBistro dinner and a movie concept.

Michelle Goldchain

Michelle Goldchain

Michelle Goldchain is a D.C.-born content creator who previously worked as the Editor of Curbed DC at Vox Media for three and a half years. She has contributed to several local publications, including Vox, Education Week, Washington Business Journal, Eater DC, Washington City Paper, DCist, Washingtonian, and Greater Greater Washington. She also has a background in photography, social media management, and the visual arts. Her main side hustle is a surreal comedy show on YouTube, called Artsplained, that focuses on increasing interest and knowledge in the arts through quirky sketches and long-form essays.
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