Update: Midtown’s Club Reign, formerly Vision (SPI), to reopen in May

club reign midtown ~ what now, atlanta?
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Controversial Nightclub to hire staff Thursday and Friday

Club Reign, the  controversial nightclub (formerly known as Vision or SPI Club)  at 1021 Peachtree Street, will reopen this May, Amy Wenk with Midtown Patch first reported.

The Midtown club is interviewing potential employees Thursday and Friday, the report notes.

An ad placed on Craigslist confirms the scheduled interviews.

The club which is set to open in May, was reportedly going to open on Halloween last year in conjunction with a Grand Opening party sponsored by radio station, Q100.

Rumors abound suggested the club might also have reopened as a gay bar, after having an unofficial launch during Gay Pride last year.

The inability to secure a liquor license and community backlash caused further delay.

Midtown Patch interviewed Midtowners and the Midtown Ponce Security Alliance in her thorough update. It’s interesting to hear their take– check it out here!

Club Reign
1021 Peachtree St. N.E.
Atlanta, GA 30309

Caleb J. Spivak

Caleb J. Spivak (CJS) is the Founder of What Now Media Group, Inc., the publisher of What Now Atlanta and What Now Los Angeles.
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Urbanist
9 years ago

Club Reign…name is cheesy, but Atlanta could use a few more places with a door policy. I hope it’s something similar to Aurum/Halo – as opposed to Tongue & Groove or Havanna Club (officially the lamest places I have ever set foot into).

Is it too much to hope that the door policy includes a ban on graphic t-shirts, and commuters from Kennesaw?

Traci
9 years ago

This is partially Dewberry’s fault for not developing that block when the market was good. He just buys and sits on things. It’s a prime midtown block with great potential that’s being wasted. If the club causes any life-threating situations for the Loews next door, it’s gone. I can’t wait for someone to buy that block and actually do something with it.

Bryan
9 years ago

Peggy Denby ain’t too happy.

jojo
9 years ago

Midtown residents do not want the influx of thugs this place is sure to bring. Keep Atlantic Station on the other side of the bridge, thank you.

Mike
9 years ago

jojo, Opera hasn’t exactly attracted an influx of thugs to Midtown so if this place is similar to Opera it should be fine. Hopefully this club won’t get ghetto. If it does, there is no way the neighborhood will tolerate it and it’ll close fast.

Urbanist
9 years ago

The fix is very simple – door policy.

Oh no....
9 years ago

Here they come!

jojo
9 years ago

If this place can prove itself to be a well operated, positive addition to the neighborhood, then I’ll eat my words. At this point I’m less than optimistic.

Michael
9 years ago

I’ll believe it when I see the doors open honestly.

The management of this club knows what they’re doing and they keep their clubs BUSY, but they, hands down, without a doubt, attract the young black crowd.

Not the cheap, anything goes “ghetto” young black crowd, mind you. The $20 cover, $12 Goose drinks, $350 bottle crowd.

Either way, this little block has been quite dramatic!

john
9 years ago

Urbanist…you seem to know a lot about NOTHING. Have you ever been in this business before? what do you do that makes you the night life expert? BTW…Tongue and Groove has been in business for over 16 years and is hands down the longest most sophisticated nightclub that this city has to offer. 16 years….they must be doing something right. They have always maintained a good door policy and it’s the only club that has not gone Ghetto. Urbanist…stick to your day time job and get a real life. Doesnt sound like you are to happy with this city, so… Read more »

bill.bilowus
9 years ago

http://atlantasroyalphotography.smugmug.com/UPDATED-NIGHT-LIFE/31111-tongue/16586663_x9gCV#1249600902_U5Gov

doesn’t look like a racial prob…at least not on monday nights at Tongue & Groove

Oh no....
9 years ago

That looks terrifying.

Urbanist
9 years ago

John, I know a lot about this business. I’ve owned/invested in a couple different bars/lounges over the past several years. I’ve also spent a lot of time frequenting a lot of nightclubs, bars, lounges, and other entertainment establishments in cities across the world. I can tell you that Tongue & Groove is, by far, one of the worst clubs I have ever been to – when compared to real nightclubs. First, they don’t have a door policy. If you’ve ever been inside the place, then you know that pretty much anyone can get in there. Saying, “you’re not allowed in… Read more »

Imagine that....
9 years ago

More opinions from Urbanist…blah, blah, blah. He knows everything and he’s done everything. Again, just ignore him.

Urbanist
9 years ago

I’m not really sure why a few people come down so hard on my opinions here. If you don’t agree, and you can make a sensible argument as to why I’m wrong, I’d welcome that kind of discussion, but that’s rarely the case. But, the majority of the time it’s stuff like “he has an opinion, ignore it”…which isn’t exactly a well thought out retort…

Mike
9 years ago

Urbanist, it’s because you are always shooting down everyone else’s opinion. It’s like nobody else can have an opinion because they are wrong and you are always right. Then you want people to back up their opinions with facts and even when they do, you still make sure to tell them how wrong they are.

And I do agree with some of the things you say, but other times not so much.

dbag
9 years ago

“This is partially Dewberry’s fault for not developing that block when the market was good. ”

*rolls eyes* yeah people said the same thing in the late 90’s when the market was good and then collapsed. And then 10 years later the land doubled in worth, so lets all act like we are smarter than Dewberry. As long as he thinks land prices will continue to go up, he should and will sit on it. Which of those surrounding properties was successful??

Midtown Alexander
9 years ago

Urbanist… I find your posts insightful, frustrating, irritating, good, bad but, I am interested into your input. What locations have you in invested in? It will give me insight where you are coming from. Thanks.

James Michael
9 years ago

Urbanist,
As you state: ” I’ve owned/invested in a couple different bars/lounges over the past several years. ” Please enlighten the rest of us what you consider “real”. You seem like a bitter, spoiled brat who’s own superficial narrow-mindedness and lack of business sense, much less common sense, leaves you nothing better to do with your time than to criticize others on comment pages. Go back to surfing porn…

Urbanist
9 years ago

For obvious reasons I’m not going to post a list of venues/companies I’ve invested in. That said, I think if you go back and re-read a few of the comments I made about T&G, that might help you delineate between “real”, and well, what T&G is. Exclusivity, privacy, and an inviting environment…those are probably the three most important things that a nightclub can have. So, to go back to T&G – exclusivity, nope; privacy, zero; inviting environment, guess that depends on the type of crowd you enjoy hanging around. So, when you have a nightclub that allows pretty much anyone… Read more »

WorldTraveler
9 years ago

Urbanist, It sounds like you are a disgruntled employee of the establishment you have such disdain for. I too am interested in what Atlanta venue you find the sophistication you so desperately desire. As a person who has traveled extensively, both nationally and internationally, I do not think it is fair to compare any establishment in Atlanta to New York, St. Barths, Ibiza or St. Tropez. Atlanta is what it is, the capitol of the South. Door policies are pretty much the same anywhere you go in Atlanta. You have the same photographers taking pictures of the same Atlantans as… Read more »

Kristen
9 years ago

I just hope that I can go there in my cute yellow sun dress with all my DZ sisters. It will be so much fun!

Johnny Simmons
9 years ago

Wow, I was going to say that I agreed with Urbanist, but I don’t want to be slammed. Anyway, back to the topic, I cannot quite afford a truly great partying lifestyle at this point in time, but if I were 25 or 30 or 35 with a lot of cash to spend on good times locally, I would want Reign to be everything Urbanist said a good club should be. I have gotten good vibes from Whiskey Blue the few times I have been there (one night happened to be a hip hop party and as much as I… Read more »

Kristen
9 years ago

Maybe I should wear my bulletproof vest instead of my sundress… ATLANTA, Ga. – A man was shot in the hand and a woman in the cheek following an altercation at a Midtown nightclub early Tuesday. Atlanta police said the two were leaving “Sutra Lounge” on Crescent Ave NE when they got into an argument with several people. At Peachtree Street and 14th Street, a black, BMW convertible stopped beside their car and someone inside opened fire. The couple sped away. At Techwood Drive and 14th street, their automobile jumped the curb and a culvert, crashing into bushes. The car… Read more »

Urbanist
9 years ago

I thought about not wasting the time to respond to the above from “world traveler”, but it’s a slow morning… It’s also a bit of a headache to read the prattle of someone who doesn’t bother to separate their paragraphs. So, world traveler, I’d agree with the notion that it wouldn’t be fair to compare Atlanta to NYC, the Riviera, etc. Nobody is trying to. I don’t want Atlanta to be NYC. What I want is a nightlife scene that has more than a few options for “sohpistication” or whatever else you want to call it. It doesn’t have to… Read more »

Mike
9 years ago

Wow. A lot of emotion between a couple of clowns. Let me enlighten the both of you about nightclubs. THERE IS NO SUCH THING AS A CLASSY NIGHTCLUB! If you are over 25, and still going out to clubs, then you have serious issues. The only people who are allowed to go to clubs after 25 are: 1. Pro athletes 2. Musicians/Entertainers 3. Drug Dealers 4. Trashy girls looking for one of the above. If you are not one of those, STAY OUT OF NIGHTCLUBS! Get a real job. Get some friends. Get a respectable girl. Buy a house. Have… Read more »

WorldTraveler
9 years ago

Urbanist,

I actually would love to take you to dinner. Just let me know when and where. I truly look forward to meeting you. I will be out of town this weekend. Other than that, I will work around your schedule. I would love to do it tonight or tomorrow, if either day works for you. If not, I’m sure we will connect upon my return.

I look forward to hearing from you. Have a lovely day.

Urbanist
9 years ago

Mike, Not everyone wants to live in the world of boredom you describe. I’m not a frequent club-goer, but I do it occasionally (although rarely in Atlanta). It’s a way to go out with a small group, and enjoy a night of “something different”. Although judging from your post, “something different” probably doesn’t really fit into your thought process. People with “real jobs” enjoy going to nightclubs, as do respectable girls. FYI, selling residential real estate and having a MRS degree from a southern school doesn’t immediately qualify you as one with a real job, or as a respectable girl.… Read more »

WorldTraveler
9 years ago

Urbanist, How can you be so sure that we haven’t met already, in person? Based on your comments I am sure that we have at the very least some friends in common. If you like Aurum and Halo then you probably know Deane and Jim, who are friends of mine. I could even have Jim and his wife Jen meet us for dinner so it doesn’t seem so invasive. I’m not looking for a confrontation, I’m a female and a mother. I am actually very interested in having a conversation with you. I have a genuine interest in conversing with… Read more »

Jimmy
9 years ago

“sorry, I don’t meet people from the internet”
ooooh, snark!

Mike
9 years ago

This is kind of fun! I am going to respond: @urbanist- You couldn’t be more off-base. Clubs are lame. That is just my opinion, but I bet any serious person will tell you the same. Get a real life! The world is a wonderous and varied place! Go out and see it sometime. Don’t worry so much about other people thinking you are cool and successful and “in the know”. From what it sounds like, you are none of these. It sounds like you are a dork and a wannabe. But no matter, those are shallow pursuits. Your self worth… Read more »

WorldTraveler
9 years ago

@ Urbanist,

Just got off the phone with Jim. He is waiting to hear from you now. See you soon!

Urbanist
9 years ago

@ WT – I don’t know Deane or Jim. I don’t want to have dinner with Deane, or Jim, or anyone that posts on here. It’s possible to have an educated opinion without being a name dropper. I use this site to find out what is going on in Atlanta, and to comment when I have an opinion – not to set up dinners. @ Mike – Clubs are lame. That’s your opinion. I know many serious people that enjoy going to them. Generally speaking, that may not be the case in Atlanta, but it is the case elsewhere. Very… Read more »

Valor
9 years ago

Urbanist is spot on. Clubs have to have some exclusivity to be worth anything. If that sounds snobbish, then just go to the mall or Applebees if you want to be in a “judgment free” environment. Most of the clubs in this city cater to posers who drive around in rented cars and live in their mama’s homes (not to mention the stripper-heeled, latex wearing tramps who follow them around hoping to bump into Ludacris). The problem with this club is not the patrons, its all the loser wannabees who will hang out on the sidewalk hoping to pass their… Read more »

JT
9 years ago

I have to I shared all the same concerns with night clubs opening up in the city and generally avoided them at all costs and stuck to bars. I have to say though the success of the Gold Room (at least early on, I haven’t been in awhile)changed that for me. I thought it was sure to bring that same crowd we are all concerned about in Midtown but to this point from what I have seen and heard it hasn’t, and has been quite successful from what I hear. The few times I have been there I thought the… Read more »

Nika
9 years ago

Looks like it opens June 2 instead.

Roz
9 years ago

You all need to get a life.
Seriously!

Jeremy Worst
9 years ago

Im over 25 and I’m a Fine Artist that owns a house. Does that mean I can’t goto the club mike? dam .. lol

Checker
9 years ago

Who the heck wants to go to a club that has “Monday Black Night” I hate this about Atlanta. Coming from NYC, we got over the integration thing a long time ago. Personally, this is the single most ….ty thing about Atlanta Night Life.

Checker
9 years ago

I was talking about T&G not Club Reign. Hope, Club Reign doesn’t turn into this Black Night, White Night, Latin Night, Asian Night, Green Night, Orange Night, Yellow Night BS. People you need to ….ing learn to mingle together, it’s 2011. And the problem is that all the people complaining don’t realize, if you have 30 friends and they are all Asian, or you have 30 friends and they are all black, club owners are going to promote that way to cater to the fact you yourselves, don’t have an integrated lifestyle.

Camille
9 years ago

I have never witnessed such prejudice in my life and I was raised in the south! Maybe I have been blind to a lot of things that aren’t aligned with my idea of people. I generally think people are good. My feelings were hurt repeatedly while reading some of these posts. I work in Midtown near Loews and love this part of town. Although I no longer frequent clubs, I would want to go to a club that has all the qualities Urbanist has mentioned myself. I’d like to have an intellectual conversation over a decent drink and listen to… Read more »

N'dygo
9 years ago

Okay, I love to read other comments and get a good laugh. Regardless if I agree or disagree, they are entertaining. Now my comment, ANYTHING, AND I MEAN ANYTHING owned and operated by the Gidewon Goons will most definitely go down. How long will people continue to go to an establishment that have from day 1 treated their customer base like peasants? Always have and they always will.

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