Candytopia’s limited-run pop-up in Buckhead is getting an extension of sorts with an unlikely partner.
Tru Kids Brands, the parent company of bankrupt Toys “R” Us, is partnering with the candy-centric event to launch the Toys “R” Us Adventure, an “immersive wonderland that celebrates the whimsical, silly and fun of toys and play,” according to a press release last week.
Toys “R” Us Adventure will open ahead of the holiday season in the same space that housed the Candytopia pop-up in the Lenox Marketplace shopping center.
Admission, which grants access to eight “mind-blowing” rooms of “outrageously out-of-bounds fun” and various kid-friendly mascots like Geoffrey the Giraffe, will be $28 for adults and $20 for children 4 to 12.
Theming for the rooms includes a Schleich safari, disco castle, and a “huffy-puffy fairytale.”
Various toy retailers will have a presence in the pop-up as well.
“The Toys “R” Us brand was built upon celebrating the joys of childhood and we are thrilled to partner with the creatives behind Candytopia to introduce an exciting new way to play for guests of all ages,” Richard Barry, CEO of Tru Kids, said in the release.
“As we focus on bringing a reimagined Toys “R” Us to the United States, we believe this live experience coupled with our new experiential retail stores will attract families from around the world and create a unique opportunity to rediscover the magic of this beloved family brand.”
An opening timeline has not yet been disclosed, but Atlantans wishing to be in-the-know about the forthcoming pop-up can sign-up for “early access.”
Toys “R” Us Adventure will be housed near the newly-opened Kefi which shares a seemingly similar mission and format but is permanent.
5 Responses
I feel like it’s pertinent to add that Kefi is the first concept being rolled out by Red Wagon Ventures, the entrepreneurial arm supported by Chik-Fil-A (Kefi Holdings seems to be a subsidiary? Or perhaps RWV is the sole investor?). It’s interesting that information isn’t easier to find since everything the Cathy dynasty touches seems to turn to gold!
Edited to correct the spelling of Chick-fil-a*
Any idea what the targeted age range (of children) are?
Brian, great question! Here’s some info from Kefi:
“Kefi is designed for infants and children up to 12-years-old (this is an approximate max-age. Kefi can offer programming for kids over 12-years-old.) The ‘Beginnings’ area is a dedicated space for Kefi’s youngest guests who are not yet walking. It has special toys and opportunities for parent and child experiences specific to this age group. Infants up to 11-months-old get free entry.”
~ Caleb
Are there any reviews from parents/grandparents?