Jay Yang and Jeremy Lin opened Touchdown Wings in 2017 after they realized just how profitable a wing business can be on a Superbowl Sunday. With over 20 restaurants in operation just four years later, two more locations are slated to open within the next four months at a former Pizza Hut on 5150 Memorial Dr. in Stone Mountain and at 3641 Flat Shoals Rd. in Decatur.
“I moved to Georgia and I opened a Chinese restaurant. On Superbowl Sunday, we sold wings — a lot of wings,” said Yang. “Every year on Superbowl Sunday, everybody eats wings. There’s nothing like Superbowl Sunday. My brother and I decided, ‘Why don’t we open Touchdown?'”
Yang told What Now Atlanta that he intends to open at least 10 more Touchdown Wings restaurants over the next three years, all within two hours of Atlanta. Currently, all of the pair’s standing Touchdown locations are within this distance, with the exception of one restaurant in Chattanooga, Tennessee. Along with their flagship restaurant at 3550 Centerville Highway in Snellville, the pair own locations in Austell, Decatur, Jonesboro, Lithonia, McDonough, Tucker and on Martin Luther King Jr. Blvd.
Atlanta Falcons paraphernalia, high-definition photos from the field, carpeting and wall decals modeled after astroturf and all things football bring home the restaurant’s theme at each location. Yang told What Now Atlanta that he and Lin “do a lot of [work] on decoration — when [customers] walk in, it’s like they’re at a game.”
Diners can choose between a staggering 30 flavors for their traditional or boneless wings, including “juicy cajun garlic,” spicy garlic parmesan, spicy ranch, spicy honey mustard, mild honey, honey BBQ and Atlanta favorite lemon pepper.
Also on the menu are Angus beef burgers, Philly cheesesteaks and chicken tenders. In homage to Yang and Lin’s culinary roots, french fries included with any combo meal can be substituted with fried rice for an extra dollar. Egg rolls, pork dumplings and a selection of bubble teas share a menu with traditional American game-time fare.
Their forthcoming Stone Mountain location will be their second to serve seafood items, including fried tilapia, fried shrimp and fried catfish. Lin told What Now Atlanta that lobster, king crab and snow crab boils were under consideration for the Memorial Drive restaurant.
Yelp! reviewers of the franchise’s locations were especially vocal about the eatery’s pricing and meal combos — for $6.99, diners can order 10 wings, french fries and a drink. Wings can be ordered in batches ranging from 5 to 100 pieces to accommodate any number of patrons.
According to Rosemary Beck of Beck Property Company, Inc., Touchdown Wings’ real estate broker, East Point, Douglasville, College Park, Mableton, McDonough and Stockbridge are current points of interest in their search for new franchise locations. Ideal acquisitions, she said, would be free-standing, second-generation restaurant buildings with pre-existing drive-thru infrastructure.
Correction: Feb. 19, 2021 — An earlier version of this article misidentified Towndown Wings franchisee Jeremy Lin as as “Jeremy Min.” What Now Atlanta regrets the error.