Deidre White’s vision to bring Toast! All Day to Atlanta started when she was on a weekend trip to Charleston. After an incredible dining experience at the eatery, she envisioned sharing it with Smyrna and beyond.
Now that dream is becoming a reality.
“I’m so excited to be able to be able to bring this great food to Cobb County. Toast! All Day Cobb will be a destination location and I’m looking forward to creating a business that is welcoming to customers and will be a great place to work,” says White. “With the Toast! All Day culture, I want my staff to enjoy just being in the restaurant and working there as a bonus.” The brunch spot will be located off Cobb Parkway in Smyrna.
Sam Mustafa, the founder and CEO of Charleston Hospitality Group, the parent company to Toast! All Day, announced the first franchise-owned location of the eatery in a press release last week. Toast! All Day continues to expand and gain recognition as a popular breakfast and brunch spot. The restaurant was voted best breakfast by The New York Times and, most recently, Top 25 ‘Best of the Best’ Brunch Spot 2021 by Trip Advisor. Toast! first opened in Charleston in 2005.
“I am thrilled and beaming with pride that Metro Atlanta is the first market for a franchise-owned Toast! All Day as it’s the perfect business environment to compliment the inviting atmosphere we’ve created at our restaurants. I’m incredibly grateful for this moment and excited for what’s to come next for CHG and Toast! All Day,” says Mustafa.
An exact opening date for Toast! All Day has yet to be announced, but you should be able to get your hands on some of that good brunch stuff, mimosas included, sometime this fall. Check out Toast! All Day on social media for the highlights.