Three Taverns Imaginarium, a two-story brewery and tasting room from Owner Brian Purcell, is nearing its opening in Atlanta Dairies, Eater Atlanta first reported. Purcell confirmed the news and details Friday with What Now Atlanta (WNA). While an exact first-date hasn’t been announced, the Decatur-based company — where it operates its original Three Taverns known as The Parlour — is hosting a “soft opening” to invited guests next week. Purcell told WNA that his aim is to open to the public “as soon as possible,” likely within the next two weeks.
“The earliest craft beer pioneers were left to construct their own brewing systems from used dairy equipment, which are still in use in some breweries today,” Purcell said in a prepared statement shared with Eater ahead of a press release that is expected to go out Monday. “Even earlier during the dark years of prohibition, some of the few breweries that survived turned to the dairy industry and used their skills in keeping things cold to make dairy products.”
Elements of the Imaginarium space, designed by Square Feet Studio, include floors that are hand-painted and made from reclaimed wood, plastered and custom wall-papered walls, and a science of beer-making mural. The ground level is anchored by a bar with hightop and rail seating overlooking Imaginarium’s production facility and for a bird’s eye view, there is a mezzanine area with a small bar and seating. Outdoor seating, which bleeds into Atlanta Dairies’ “Yard” offers everything you’d want in a communal patio space — rail seating, fire pits, and a greenspace. A to-go window rounds out the space, offering pre-packaged and draft beers for purchase.
While the Imaginarium will serve anywhere between six and eight of the company’s classic brews, in keeping with it’s name, the new venue will operate as a place for inventing and experimenting. Purcell and his team will create upwards of 18 “experimental” beers in the Imaginarium, serving up everything from milkshake IPAs to milk stouts to fruit and cream sours. Its food menu will come by way of a rotating monthly pop-up, featuring different purveyors each time.
The Imaginarium is one of a few new options for the Atlanta Dairies development. Starting in November, the Owners of Wonderkid — which is a neighbor to the new brewery — will be hosting a Christmas cocktail bar called Miracle at Wonderkid. Also, Cold Brew Bar officially reopened in the development Monday with new COVID-19 guidelines in place. The quick-service breakfast and lunch spot is open Monday through Saturday from 7 a.m. to 6 p.m. and Sundays from 8 a.m. to 6 p.m. serving coffee, keto bowls, avocado smash toast, and acai berry smoothie bowls.