Three Taverns Brewery Team To Open ‘Imaginarium’ in Atlanta Dairies

An extension of Decatur’s Three Taverns Brewery, the Imaginarium will be 'equal parts laboratory, brewery, and tasting room.'

The team behind Decatur’s Three Taverns Brewery has inked a deal with Paces Properties to open Three Taverns Imaginarium in the under-construction Atlanta Dairies redevelopment.

“Equal parts laboratory, brewery, and tasting room,” Three Taverns Imaginarium is the fourth confirmed tenant for the Memorial drive project, according to a press release Thursday.

“The historical significance of the Dairies location and the short walk both from the Eastside beltline trail are key parts of our desire to join Dairies,” Brian Purcell, owner at Three Taverns Imaginarium, said in the release.

“Equally as exciting is the vision for Dairies location itself as a mix of living, shopping, dining, live music, and entertainment all connected by a communal gathering space right outside our brewery doors. With one of the few open container licenses in the city, the Dairies location offers the opportunity for customers to carry our beer freely throughout the complex, making our beer a complete part of the Dairies experience.”

In the Imaginarium, Purcell and his team will “invent and concoct beers with exotic flavor profiles while also serving up fan favorites.”

There will be four to five of its core beers on tap, followed by a rotating list of 20 to 25 “experimental beers.”

Beyond a heavy rotation of experimental beers including “juicy and hazy” IPAs, and in keeping with the Dairies theme, The Imaginarium will use lactose in some of their beers to craft styles like milk stouts, fruit and cream sours and milkshake IPAs currently gaining popularity in the marketplace.

Plans call for small food plates from rotating kiosks or pop-up stations.

The new urban renewal project will be Three Taverns’ second brewery location, with its first location having launched in Decatur in 2013.

Three Taverns Imaginarium is set to open summer of 2019 following Atlanta Dairies debut in the spring.

Atlanta Dairies is currently leasing entertainment, retail, restaurant, and office tenants.

Three Taverns Brewery - Atlanta Dairies
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Caleb J. Spivak

Caleb J. Spivak (CJS) is the Founder of What Now Media Group, Inc., the publisher of What Now Atlanta and What Now Los Angeles.

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