Theatrical Outfit is moving forward with plans announced in late 2021 as part of its “The Heart of the City Campaign” to overhaul its lobby. Originally launched in December 2019 with a goal of $6 million that was adjusted to $3.6 million in “recognition of the significant effect of the pandemic on our city’s philanthropic community,” the campaign set out to fund an HVAC overhaul and reworking of the lobby to create cleaner air and more space for its patrons (both of which are even more vital now than when we originally planned them prior to COVID); the creation of a new Apprentice Program; the creation of new works to tour to schools; and the establishment of an endowment fund.
“Twenty years ago, Theatrical Outfit had a dream to bring theatre to the heart of downtown Atlanta,” Ed Laity, Campaign Chair, said when the project was first announced. “Having successfully done that, this new Heart of the City Campaign is an exciting investment in Theatrical Outfit’s next chapter that will support the theatre’s work, its mission, and its long-term sustainability.”
Permits this month were filed with the City of Atlanta for lobby renovations which are expected to be completed by late fall 2022 and carry a $1,500,000 price tag. The first steps of the renovation, which include a full HVAC overhaul, were finished in fall 2021.
“Complete with a reinvigorated front façade, a spacious seating area, and a full new bar, this new space will bring a whole new energy to the theatre and Downtown Atlanta. Patrons will connect in whole news ways both pre and post shows,” Theatrical Outfit said at the project’s onset.
