The Varsity later this year will celebrate its 90th anniversary.
As part of the festivities, the restaurant brand, founded on August 12, 1928, is selling commemorative merchandise including limited edition cups that will allow guests to enjoy unlimited refills on soft drinks and $0.90 refills on frosted orange, vanilla, and chocolate milkshakes through December 31, 2018.
The cups will be available starting June 1 (May 27 in Midtown) for $5.99.
100 percent of limited edition cup sales will go directly to Shepherd’s Men, a group that raises money for the Share Military Initiative at Shepherd Center in Atlanta.
“For nine decades, we’ve had the opportunity to bring great food to our loyal guests in Atlanta,” Gordon Muir, president of The Varsity, said in a press release this week.
“We’re excited to celebrate this milestone in a fun and meaningful way that includes giving back to the community that has given so much to us.”
The Varsity will cap off its festivities with a 90th-anniversary party on Saturday, August 18, where all menu items will be priced at $0.90 all day at all five of its restaurant locations (Athens, Dawsonville, Kennesaw, Midtown, and Norcross).
Plus, the Midtown location will feature special events from 10:30 a.m. to 3 p.m.
The celebration will officially kick off on Memorial Day, as Shepherd’s Men complete the final leg on their days-long run to raise awareness for veterans with TBIs and PTSD.
The run will begin at The Varsity in Midtown and finish at The Shepherd Center.
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Any word on whether Northside Tavern will survive?