The Salty Donut, artisanal doughnut and coffee shop, will add some gourmet flavor to the Krog District redevelopment site when it opens in Space C at 124 Krog St. sometime next year. The Krog District, which runs along Atlanta’s Eastside BeltLine Trail and bridges Inman Park and the Old Fourth Ward, is home to Krog Street Market food hall, Atlanta Stove Works, and a future mixed-use development. The Salty’s 1,435 sq. ft. space on Krog Street will undergo about $150,000 in renovations before it opens. A Buckhead location for The Salty was announced in November.
“We’re expanding to the Atlanta market, and we’re really, really excited,” said Danny Pizarro, chief marketing officer for The Salty, told What Now Atlanta. “Everything we do is inspired by the communities we’re in, and that starts with the experience at each store.”
The Salty works with local artists, vendors, purveyors, and small businesses from each community they inhabit to create the decor and operations for each store, which reflect the locale’s history and culture and give each and every shop a unique look and vibe. The Salty also hosts community events and gatherings like yoga classes, cycling, fitness events, classes, and tastings in an effort to get to know the people they break doughnuts with. Just like they did when they first started.
The Salty was started by Andy Rodriguez and Amanda Pizarro in 2015. They began baking small batches of craft doughnuts with rotating flavors as a pop-up out of a 1950s camper in a Miami parking lot. They ended up opening their first brick-and-mortar right across the street. The family-owned operation now has locations in Florida and Texas. They’ve been lauded by Thrillist, Business Insider, and Zagat as having some of the best doughnuts in the country. They’ve also been featured on Food Network, ESPN, and PEOPLE Magazine.
The Salty crafts its doughnuts on-site from high-quality ingredients free of artificial ingredients. At Salty, you’ll find fun flavors like Brown Butter and Salt, Guava Cheese, Maple + Bacon, Prickly Pear Margarita, and a vegan Pineapple Upside Down, as well as seasonal flavors like Pumpkin Spice Cookie Butter and a gluten-free Sweet Potato Pie. The Salty also serves Intelligentsia coffee and cold brew, espressos, and organic teas.