Public-Private Multifamily Project The Brunswick Opens As Renters ‘Shift’ to Suburbs

With more than than 1,000 units of residential construction ongoing or planned, the City of Norcross is looking to capture the work-from-home crowd
The Brunswick Norcross - Rendering 1
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The Brunswick, a 193-unit, $45-million multifamily project in the heart of historic Norcross, is now open and is more than 40 percent leased, according to a company spokesperson. It was developed in a public-private partnership with the City of Norcross and The Norcross Downtown Development Authority, Gateway Ventures Real Estate, and Centro Development, and arrives as renters “shift” from urban central business districts (CBDs) to the suburbs amid the pandemic.

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“The City of Norcross has been receiving an increase in development interest from investors,” William Corbin, director of economic development for Norcross, told What Now Atlanta. “This increase started happening before the pandemic, and we expect it to continue after as well, particularly with this newer shift in residents from the urban CBDs (central business districts) to the suburbs (some of this related to fear of COVID and potentially other future viruses. Some of it due to the realization and trend toward more WFH (work from home) and fewer requirements to be at or near a centralized urban CBD office setting.”

There are more than 1,000 units of residential construction that are ongoing or planned in Norcross, according to Corbin, and the City is in the process of creating a “Buford Highway Master Plan, which is intended to help provide a road map for us to strategically revitalize and redevelop our 1.85-mile-long portion of the Buford Highway corridor.”

The Brunswick was named for The Brunswick Hotel which opened 150 years ago when Norcross, then a whistle-stop on the railroad, was considered a resort town for Atlantans. While the hotel fell on hard times during the Great Depression and eventually was demolished, the new project pays heed to the historic roots of the property and city.

Bronze-rated via the National Green Building Standard, The Brunswick was designed by architect Dwell Design Studio with interiors by Crosby Design Studio. It is situated on 3.3 acres at the corner of Holcomb Bridge Road and Buford Highway, just steps from historic downtown Norcross.

“The Brunswick is an important part of our city’s eight-year Downtown Norcross Expansion project,” Craig Newton, mayor of Norcross, said in a prepared statement. “The team that built The Brunswick leveraged our 2034 Comprehensive Plan and the 2011 Livable Center Initiative to create a thoughtful, high-quality development which fits our neighborhood. We’re proud of this team and happy the City and Downtown Development Authority could play a role in bringing this project to life.”

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Caleb J. Spivak

Caleb J. Spivak

Caleb J. Spivak is the Founder of What Now Media Group, Inc. Check out our publications in your city: Atlanta, Chicago, Dallas, Denver, Las Vegas., Los Angeles, New York, Orlando, Philadelphia, Phoenix, San Diego, and San Francisco.
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