A popular bubble tea chain in Southeast Asia is coming to the United States, and the first stateside shop will be in North Buckhead.
Nobi Cha Bubble Tea filed a building permit recently for 4279 Roswell Rd. NE, #201, in Atlanta. The location was previously a Jamba Juice.
According to the permit renovations included drywall, electrical, plumbing, HVAC and framing in the 975-square-foot space.
Owner Lida Turner did not respond to request for comment by the time of publication.
They anticipate opening by March, as they work through the permitting process, Nobi Cha ATL officials wrote on social media. They are working closely with the city of Atlanta, another post explains.
The location will offer bubble teas, fruit teas, frappes, and soda. There are more than 80 drink flavors on the menu.
“We pride ourselves on the quality of our products,” the Nobi Cha USA website reads. “Our intention is to let the world try and enjoy the most aromatic teas that we have discovered. We hand-select our teas based on scent, taste, and overall quality.”
Nobi Cha announced last March the company’s plans to open several new stores in North America. The North Buckhead location is the first of 10 coming to the US, according to a social media post by the company.
“We are excited to launch the Nobicha Bubble Tea brand in the US,” officials wrote on the website. “We will have several stores opening in 2020 along with franchise opportunities to open more stores.”
Nobi Cha, or Nobicha, is one of the largest growing Bubble Tea franchises in Southeast Asia, according to the website. In just three years, Thailand-based Nobi Cha has started to expand overseas to the US, Cambodia, and Malaysia, with more than 800 locations.
CEO and founder Phumiphat Phacharasap (not translated: ภูมิพัฒน์ พชรทรัพย์) founded the brand in 2018, according to the company’s Thai website. He loves drinking and tasting tea from many countries, the website explains.
“I always find a tea shop that is delicious and tasty in the journal of every travel,” he wrote on the Nobicha website.
As people care more about their health and nutrition, they studied and developed the Nobi cha-style tea recipes by searching for the original tea leaves that came from Taiwan, according to the website.
