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Los Angeles-based Sweetgreen is entering the Atlanta market with an outpost in Ponce City Market (PCM) next year, according to plans filed recently with the City. Although CEO and Co-Founder of the billion-dollar salad chain Jonathan Neman on Thursday did not immediately confirm the plans with What Now Atlanta, a spokesperson did, noting the opening timeline was slated for 2021. They would not answer additional questions.
It’s unclear where exactly Sweetgreen will take residence in the Old Fourth Ward mixed-use redevelopment but given the details in the permit filing that are readily available online, it likely won’t be in PCM’s Central Food Hall. The permit calls for a nearly 3,000-square-foot space, at 650 North Avenue NW, which is the address for the building that houses City Winery and Soulcycle, sperate from the main complex. Specific work outlined in the filing, totaling $61,000, also calls for a “new storefront.” WNA has submitted an open records request to the City to obtain a full copy of the permit filing.
If Sweetgreen does end up in PCM’s main building, there are two possible vacant spaces that lineup with the dimensions in the permit filing: The Mercury and Brezza Cucina. There are also plans to shuffle some tenants around in PCM. King of Pops, for example, is moving to a larger space.
Founded in Washington, D.C. in 2007, Sweetgreen in recent years has quickly grown its national footprint and continues to add locations including in L.A. where the company currently operates as of 2016. The fast-casual salad chain in late-2019 had a valuation of $1.6 billion.