New Quick-Service Eatery Sweet and Fresh Launching in Midtown’s The Standard at Atlanta

Like the mixed-use development where Sweet and Fresh will be housed, the restaurant will make students its focus.
Sweet and Fresh - The Standard at Atlanta

The Standard at Atlanta later this year will be home to the first-ever location of Sweet and Fresh.

The quick-service restaurant will open in suite C of the student housing mixed-use, at 708 Spring Street Street NW.

It will join the previously-announced Starbucks in one of four tenant spaces on the development’s ground-level.

Sweet and Fresh is designed with students in mind, Co-Owner Paul Hu told What Now Atlanta in a telephone interview.

“High-speed internet will be a key component of our business,” Hu said.

“If students come and work, they’ll stay longer and order more food and drinks.”

Sweet and Fresh will focus on beverages—everything from smoothies to lemonades to soft drinks to Bubble Tea.

On the food side of things think chicken wings, Philly Cheesesteaks, and other “student-friendly” eats, according to Hu.

Food and beverage can be ordered at any table by scanning a QR-code.

The 1,600-square-foot space will feel “contemporary and modern” with bright pops of color.

Sweet and Fresh could open mid-August 2019 if all goes well with permitting with the City of Atlanta.

Hu and his team hope to “franchise to other universities if the concept is well accepted.”

Caleb J. Spivak

Caleb J. Spivak (CJS) is the Founder of What Now Atlanta (WNA). He was featured in The New York Times, Creative Loafing's "20 People to Watch," named "Lifestyle Blogger You Need To Know" by Rolling Out Magazine and highlighted as Atlanta's Metropolitan Male in fashion magazine, 944. WNA has been named "Best of Atlanta" by Creative Loafing, and Atlanta and Jezebel Magazines.

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