Midtowners Can ‘Book a Sweat’ at SweatHouz Infrared Sauna Studio Starting Sept. 25

'Elevated' private sauna experience, originally planned as an L.A.-based HotBox, is situated on the ground level of 1010 Midtown.
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Legacy Franchise Partners next week will open its SweatHouz Midtown, at 1080 Peachtree Street NE, Suite 13C, according to a press release. The Atlanta-based infrared sauna studio will debut Friday, September 25. There are currently locations in Vinings and Sandy Springs, and a Buckhead outpost will be opening shortly after the Midtown SweatHouz.

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Legacy Franchise Partners was originally opening Los Angeles-based HotBox Infrared Sauna Studio across Atlanta with the Midtown outpost planned for a late-2019 debut. Instead, the company created its own concept and switched out the incoming HotBox outposts for SweatHouz. A reason for the switcheroo was not immediately provided.

“SweatHouz offers an elevated infrared sauna experience designed to give 7x more the benefits of a traditional sauna at a lower temperature,” according to the release. “Members enjoy a one hour getaway in a private suite for a 45-minute sweat and 15-minute refreshing shower designed to rehydrate and tone skin post-sweat.”

Amenities include private saunas and Vitamin C rain showers, chromotherapy (choose a lighting color), and access to music and Netflix. The health benefits of using a sauna include “detox, recovery, healthier skin, a stronger immune system, and weight loss,” according to the release, which claims a user can burn up to 600 calories during each sweat session.

“Today, with COVID-19 concerns at a high, clients are enjoying the touchless check-in and deeply sanitized private suites more than ever,” according to the release. “Members are educated that raising the core body temperature through the use of an infrared sauna can powerfully assist the body to kill bacteria, fungi, parasites, and viruses and they are using SweatHouz to relax, recover and disconnect.”

Caleb J. Spivak

Caleb J. Spivak (CJS) is the Founder of What Now Media Group, Inc., the publisher of What Now Atlanta and What Now Los Angeles.
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