Dallas-based real estate developer StreetLights Residential yesterday announced the groundbreaking of The Hadley, a 26-story tower that, up until this publication, had not yet been publicly named. The 300-unit multifamily project will be the developer’s third project in Atlanta.
Located on 5th and Juniper in Midtown, The Hadley is an eight-minute walk from Tech Square and a 20-minute walk from Georgia Tech’s campus and sits adjacent St. Mark United Methodist Church, at 121 5th St NE. It was first proposed in mid-2019.
“Midtown Atlanta is a fast-growing area and we saw an opportunity to bring a new multifamily property that would serve the expanding tech and office community,” Fred Kay, StreetLights’ senior vice president of development, said in the release. “The Hadley brings together beautiful design and classic architecture that blends well with the surrounding neighborhood—with Tech Square and the historic St. Mark United Methodist Church as our neighbors, The Hadley will soon join the skyline of this thriving neighborhood.”
Designed in-house by StreetLights Creative Studio, the Hadley offers one-, two-, or three-bedroom apartments ranging from 511 to 1,713 square feet. The interior features built-in speakers with Sonos capabilities, granite countertops, custom cabinetry, front load washers and dryers, and built-in desks and mudrooms.
The project features amenities such as a fitness center, resident-exclusive bar and lounge, coffee bar, pet spa and dog park, and a pool deck with entertaining space. It’s also located within walking distance of two MARTA stations.
StreetLights already has two projects in the Atlanta area. In 2017, they, in collaboration with Westdale Real Estate Investment and Management, broke ground on The Alistair, a mixed-use development in Sandy Springs. They’re also building the multi-family component of the Midtown Union mixed-use development.
2 Responses
That’s debatable– looks pretty ugly to me.
Yikes! That thing is friggin’ BORING looking. It’s going to be within a few blocks of the Lilli, which is going to make it look that much more basic and vanilla. I see they used their in house studio to do the design, which is probably why it turned out lacking any character or personality. Hire a real design studio next time you’re going to do a high rise tower in midtown, PLEASE.