The year is 1986. The town is Hawkins. But the location is Atlanta. Netflix and Fever have teamed up to deliver a new immersive Stranger Things experience which launches at Pullman Yards on October 22, 2022, according to a press release Tuesday. “Here, fans are thrown into a world of supernatural mystery, enduring friendships, and 80s nostalgia in an epic celebration of the Stranger Things universe,” the announcement states.
Pullman Yards, at 225 Rogers St., will be transformed into sets and “challenges” from the hit television series Stranger Things. “Fans can expect mind-blowing audiovisual effects but are warned that they will also have to face their fears as things can quickly turn uʍop ǝpᴉsdn,” according to the release.
The experience opened in New York in May, San Francisco in June, London in August, with other cities around the world slated for later this year.
“We know our Stranger Things fans will embrace the chance to be the heroes of the story, working alongside Eleven, Mike and the rest of the gang to fight the evil threatening to consume Hawkins,” says Greg Lombardo, Head of Experiences at Netflix, in the release. “Fans love losing themselves in the world when they watch the show. Now, for the first time, they will literally be able to live an episode from the series.”
The adventure launches guests on a perilous adventure through the darker side of Hawkins, including the infamous Hawkins Lab and the Upside Down. This brand new storyline, developed exclusively with the Duffer Brothers, “propels guests into a parallel universe where they must run the gauntlet of terrors lurking in the dark and unlock their secret powers to help save the town.”
After their perilous escape from the Upside Down and Vecna’s curse, fans will be free to explore Mix-Tape, where they can meet real-life characters from the Stranger Things world, grab a USS Butterscotch sundae at Scoops Ahoy, attempt to knock off MADMAX’s high score at the Palace Arcade, try a unique cocktail at the first ever Stranger Things themed bar, snatch up exclusive merchandise, and even get up close and personal with Vecna.
The immersive multimedia experience lasts for 50 minutes (excluding a visit to Mix-Tape — a collection of Stranger Things greatest hits, including themed Food & Drinks, exclusive merchandise and unique photo opportunities — which is unlimited.)
The waitlist to reserve tickets is now open and will go on sale September 8, 2022 at $49 per person. Tickets are limited, and while walk-ins are welcome, guaranteed entry is recommended and available here.
