Shocker: Novare Group to spend $34 million building 325,600-square-foot Midtown apartment highrise

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Plans proposed in May for Sky House Luxury Apartments on track for breaking ground in October.

More options for living in-town are being made available.

Novare Group, a developer of mixed-use highrise communities in southeastern urban markets, is constructing a 12-story luxury apartment tower in Midtown.

Called Sky House, the apartment highrise will be built at 1120 West Peachtree Street, according to a permit filed with City of Atlanta Wednesday.

The estimated cost of construction for the 325,600-square-foot apartment highrise is $34,000,000.00.

Novare first proposed Sky House in May. The original plans said it was going to be a 23-story tower located at 1084 West Peachtree Street.

Many in-town residents were disgusted to learn Novare would be implementing another  “cookie cutter” design including Kyle Benedict, Midtown resident and designer, so much so that he redesigned the entire Sky House proposal.

Benedict approached Matt Smith, senior vice president of development for Novare, with his redesign but never heard back.

Of course we wanted to stir the pot a bit, so we published his redesigns.  The response from the What Now Atlanta community was overwhelmingly in Benedict’s favor.

Sky House should break ground in October if everything goes as planned, cookie-cutter and all.

 

Caleb J. Spivak

Caleb J. Spivak

Caleb J. Spivak

Caleb J. Spivak

14 Responses

  1. YES! I can’t wait to drive past that GORGEOUS parking deck on Spring Street everyday. Even though I have no desire to go there, I might just park in the deck because it gives me such an emotional and inspirational high and its close proximity (but not attached) to that ICONIC apartment tower.

    Is Novare accepting volunteers for contrsruction? I would like to start digging immediately!!

    -Kyle F-ing Benedict

  2. I heard that they were section 8 and that all the retailers around there are saying that is why their businesses closed.

  3. All the developers switched from condos to apartments when the market crashed and they couldnt get financing by preselling condos anymore (tivoli, daniels, novare). When the market returns, these will be converted into condo’s within weeks. Is there anyone that doesnt know this?

  4. Atlanta needs apartments. When I moved here after college in 2004, I was surprised by the number of condos being built (and relative lack of high-rise apartments).

    Apartments fill up with folks who live in them full-time, where condos will sometimes turn into 2nd homes, or worse, just sit empty….we need feet on the street for further retail ops, so I applaud more apartment towers.

    I wish Novare would open up the design process a bit, but at the end of the day, this building will look much better than a parking lot.

  5. Hopefully this is just a foray. I’m not too upset that the design is not up to par or that it’s only 12 floors. This is going on W Peachtree in a dead zone, so it will be a good project regardless. The day this kind of thing gets built on Peachtree is the day I might reconsider the future of the city.

  6. @ Jibali
    They cant be converted to condos within weeks unless they do some intensive construction work. The code requirements for rental vs. for sale housing are quite different. Being that it is very clear they will build “Skyhouse” bare bones (as seen from all their renderings), things like fire separation and sound attenuation will not meet condo standards. For them to turn them to condos would be a costly enterprise. Think of it as trying to put your socks on after you are already wearing your shoes.

  7. Chad,
    I haven’t seen the proposed renderings myself, but I did take the liberty of creating my own design again. Keep in mind I designed based on the new address given for this article. Check my website for my idea… I look forward to seeing how Novare’s looks.

  8. This is nothing but a mini TWELVE, Atlantic Station.

    It is a shame to see Novare back at their old game of spreading ugly buildings wherever NON-union labor can be found to build their cheap CRAP.

    Novare/SRSS buildings end up less than 50% occupied with dead, empty retail welcoming, those who dare, home.

    And, of course, whomever has the joy of producing the construction documents for this monstrosity, will be laid off promptly after the grand opening~

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