Serial Franchisee Opening Nothing Bundt Cakes in Camp Creek Marketplace

Missy Moon also owns several Newk's, Super Chix locations.
Serial Franchisee Opening Nothing Bundt Cakes Camp Creek Parkway
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Missy Moon, a Newk’s Eatery and Super Chix franchisee, is building the restaurateur’s ever-growing franchise repertoire with the addition of a Nothing Bundt Cakes in East Point.

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Moon recently secured a lease to open the dessert franchise in the Camp Creek Marketplace shopping center, at 3480 Marketplace Blvd.

Moon, who was not immediately available for comment Wednesday, will take possession of the space which will need a “large remodel,” Gary Woodward, the JLL senior vice president that represented Moon in leasing the space, told What Now Atlanta.

Camp Creek Marketplace is anchored by BJ’s Wholesale Club, Target, and Lowe’s, and is also home to a TJ Maxx, Ross Dress For Less, and a Marshall’s, according to its directory.

Dallas-based Nothing Bundt Cakes was founded in Las Vegas in 1997 by Dena Tripp and Debbie Shwetz and has grown to more than 360 franchised and corporate bakeries in more than 40 U.S. states, and Canada. Bakeries offer Bundt Cakes in a variety of flavors and sizes such as bite-sized Bundtinis, miniature Bundtlets and 8- and 10-inch cakes plus decorations and gift options.

Roark Capital, an Atlanta-based private equity firm focused on investing in franchised and multi-location businesses, a year ago announced that its affiliate had acquired Nothing Bundt Cakes.

“Roark is a best-in-class partner that shares our values of transparency and excellence and has deep expertise with its incredible portfolio of brands,” said Nothing Bundt Cakes CEO Kyle Smith at the time of the acquisition. “We look forward to working with them to enhance support for our bakery owners and continue growing our system while maintaining the joy-giving experience our brand has offered guests for nearly 25 years.”

Caleb J. Spivak

Caleb J. Spivak is the Founder of What Now Media Group, Inc. Check out our publications in your city: Atlanta, Chicago, Dallas, Denver, Houston, Las Vegas, Los Angeles, Miami, New York, Orlando, Philadelphia, Phoenix, San Diego, and San Francisco.
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